As all of us move forward in the trying market should we be looking at how we spend our business dollars.  Most agents are moving towards coaching to improve their business.  I truly believe that is a great decision.  However,  are you being coached or consulted? 

Consulting- The process of making average feel good about not being the best.  Your accountability is paying the bill and answering the phone when they call.  Usually there are no materials exchanged.  You get to buy books.  They feed your excuses not your business.  These calls become more personal than business.  They speak in theory about systems and models not actual plans to improve your business.  They don't say look if you do this, this is what will happen.  They only have one plan and it is a one fits all.  They don't take any responsibility for your failures but boy do they jump on your successes.  Oh by the way you pay rather you have success or not.  They have no skin in the game.

Coaching-Does not accept average and if you don't put in the work then you don't get to play.  The accountability is the on both sides.  There will be tasks that you must complete to move on to the next task.  No coaching until you complete the assigned task.  They actual instruct, provide materials, systems and models (A Playbook) and they are in the trenches with you.  They don't feed you through a fire hose. They make a systematic business plan for you to follow.   There not just an assigned call time. When you need assistance you need it.  They win when you win they lose when you lose.  They get paid on results not promises.  Wow, that sounds a lot like how REALTORS get paid.  You pay when you have success, that's right when you close a transaction you a pay your Coach.

As Real Estate professionals, we seem to have someone reaching in our pockets all the time.  Rather is marketing avenues with no guarantees on return on investment, coaching programs with no guarantees on return on investment.  The Real Estate professional is the one who is supposed to take all the risk.  Remember the life you are suppose to fund is yours, Pay yourself first.

www.charliebrowncoaching.com It is a true Coaching Company-they are in business with you not giving you the business.  You pay a small set up fee(as little as $100.00)which includes a business evaluation and begins your path to success.  You pay your coach when you get paid not in advance.  They have programs for whatever level of business you or your company are doing.  It is a LOW RISK HIGH REWARD