Houses aren't Pet Rocks! No Amount of Marketing Can Sell a Stupid Product - 12/31/08 10:42 AM
Back in 1997, one of my first seller clients asked me the question: "Jennifer, I assume our house will sell quickly because it's so cute (it was), but if it doesn't sell right away, what will you do?"
Hmmmmmmmm. Hell, I dunno. I was a green bean agent; I'd only had one other listing in my career and didn't have a clue. I came up with something that probably sounded like this: "I'll do a broker open house, I'll do mid-week open houses, I'll distribute color brochures throughout the neighborhood and post an ad on the nearby college's bulletin board."
Lucky for … (1 comments)

 
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Jennifer Allan

Denver, CO

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Jennifer Allan, Inc.

Address: Denver, CO, 80212

Cell Phone: (303) 947-1335

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