Exceptional Seminar - 04/29/09 10:27 PM
I attended a seminar presented by Gary Keller last week. It was exceptional. There were so many things that resonated with the entire audience. The special take-aways for me were:
•   The quote by Peter Marshall presented by Gary Keller: "Diamonds are made under pressure"
•   This is a defining moment in the marketplace and therefore in our careers: It needs to be the era of extra effort- average won't cut it. Choose the results you want; then match your effort.
•   Twice as many sales get made before noon.  Prospect in the morning.
•   Use time blocking: How you spend your time is how … (4 comments)

# 4 The MOST important question: How is MY attitude?!? - 04/25/09 11:42 AM
We need to have a good attitude regardless of the economy!
 
Here are 10 bad attitude busters:
1.    Smile. Duh!  No Really!  Just smile. You'll be amazed at how much better you feel and the difference in the reaction you'll get from others.
2.    Do something nice for someone else. It ALWAYS makes you feel better. Help a co-worker by holding an Open House or help your elderly neighbor in with his/her groceries. Volunteer to bring the cookies to the kid's soccer game.
3.    Do something nice for yourself. As Realtors we are really good at doing for others, but … (3 comments)

Question # 3: What am I doing TODAY to build MY business? - 04/24/09 09:33 PM
As CEO of your own business (most of you work with a broker, but you are in charge of the success or failure of YOUR business), you are responsible for business development:
Planning.  Budgeting.  Building Your Brand.  Marketing.  Prospecting.  Systems.  Follow-up.
Many people leave that to chance.  They say they are too busy.  But if they do not market and prospect, there will be no business - especially in this market.
                                      Hope is NOT a marketing strategy!
Start with a plan.  You need to know your numbers.  Every top agent treats real estate as a business-their business!  Decide what you … (8 comments)

Next... Question # 2 - 04/22/09 06:51 PM
The next question we need to address is, "What new skill have I learned today?"
In order to accomplish this great habit of lifelong learning, think about the skills you need to learn to be successful in this market; then make a list of what you need to know.
Sample list:
•        How to negotiate? (Over the past several years that became a lost art- we only had to ask, how much over asking price do you want to spend.)
•       How do I handle selling foreclosures and REOs? (Essential today!)
•        How do I syndicate my listings?
•        … (2 comments)

Question # 1 - 04/22/09 04:50 PM
Let's start with the question I posted as number 1 in my last blog.  Although we all agree that we should start with attitude, I'll save that - the best -  for last.
What am I doing today to generate prospects?
Sitting at your desk waiting for the phone to ring isn't the way to generate prospects.  My favorite one liner (which I know I have mentioned before) is: Confucius say, Man have to sit at desk long time before roast duck flies into mouth.
Here are some things you can do to generate prospects:
Preview property so you have an incredible … (32 comments)

Got a question? - 04/14/09 08:24 PM
What 4 things should you be asking yourself every day in this market?
1.    What am I doing today to generate prospects?
2.    What new skill have I learned today?
3.    What am I doing today to build my business?
4.    How is my attitude today?!?
What do YOU ask yourself every day in this challenging market?
Next few blogs, we'll answer them one at a time!
… (8 comments)

Upcoming Panel Questions - 04/09/09 10:38 PM
As promised, here is the list of questions for the upcoming panel. 
What question or questions would you like to add?


Dan Mc Comb - BIZNIK- Social Media Guru
What made you and your wife Lara, decide to build Biznik?
Why not just online? Why Business networking vs social networking?
Why live events as well?
How many people participate?
How many real estate agents?
How have people told you business networking has impacted their business?
Facebook- social networking
How does this social networking site differ from business networking?
Why should real estate agents join Face book?
How should they … (4 comments)

A Chance to hear from industry innovators! Including AR's own Rich Jacobson! - 04/08/09 06:48 PM
Here is your opportunity!  Based on some great feedback, Seattle King County Association of Realtors and Real Estate Base Camp are sponsoring a Panel of Industry Experts.  
The panelists are:
Dan Mc Comb- Co-Founder of Biznik.com: named Seattle's top 25 most innovative entrepreneurs by the Seattle Business Monthly.
Topics: social/business networking, including Facebook & Twitter
Denise Seavitt- CEO of Seavitt Real Estate: database of over 3000
Topics: web marketing, database management
Rich Jacobson- Community Manager of Active Rain: blogger extraordinaire
Topics: blogging, localism, community building
They are generously willing to share their time and expertise about how to successfully use … (2 comments)

Real Estate Cyber Space Conference and Exposition - 04/07/09 09:11 PM
Here are some of the ideas I liked the best from the CyberSpace Convention that I mentioned in a previous blog.  There will be another Convention next month.  It is free!  Check it out: www.cyberspacesociety.com.
Matthew Ferrara: The Next Generation
His premise is that the next generation of real estate companies needs to be mission focused, consumer centric and technology enabled.  He mentioned that Gen X and Y are generally 20 years younger than the average Realtor.  They are online.  When shopping, they can find 7 photos on Zappos.com for a pair of shoes!  That is much more than most agents … (1 comments)

Panel of Experts - 04/06/09 09:37 PM
The REBARCAMP event at Zillow was packed with information and people generously willing to share their expertise.  There was a great panel of blogging experts: Brad Coy, from San Francisco, Rhonda Porter, The MortgagePorter and Marlow Harris, CBBain.  They shared when, where, how often, and where to obtain content to blog to generate business.  All three generate the majority of their business online- through blogging.
They provide valuable information, answer questions and establish trust relationships before people are ready to buy and/ or sell.  When the time is right, they are the professionals of choice.  That was a wonderful example of … (2 comments)

5 Pillars of Smart Marketing - 04/02/09 09:46 PM
Brian Brady, the MillionaireLender.com, had some pithy comments at the BloodHoundBlog event at Zillow on Feb. 12th, 2009:
# 1 job of real estate professionals is bringing in and securing customers.  (We forget. We are so focused on the people part of the business.  Without prospects, we have no business. )
Web1.0 was a brochure.  Web 2.0 is an exchange.
Facebook has 20 X the growth of Twitter; MySpace is growing 2X as much as Twitter.  IM is like the phone of 10 years ago.
Brian said there is so much information online that consumers are looking for reasons to reject … (5 comments)

 
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Claudia Wicks

Bellevue, WA

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Real Estate Base Camp

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