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efarm: Make the Move! - 10/25/09 08:31 PM
Now that the deluge has begun again, I look back on this summer. This was one of the most incredible summers we have ever had in Seattle. We actually had a summer! One of my favorite one-liners is, “Welcome to the Seattle Rain Festival, Sept through June.” During this wonderful summer, where we had a record number of days over 80 degrees and no rain for almost 4 months, I made a move to Port Ludlow on Hood Canal. Having moved from downtown Bellevue, this more rural environment is so delightful. Everyday feels like I am on vacation: the air is
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efarm: MORE Prospecting Ideas... - 10/06/08 07:42 AM
Here are a few more ideas to generate prospects in today's market. They are taken from our "Painless Prospecting" class. Please feel free to let me know what cost-effective ideas you have come up with to generate business. Begin to migrate your geographic farm online. This will allow you to send an e-newsletter or targeted drip campaign to many more prospects. It saves the hassle and expense of bulk mail. Think of it as your E-Farm. Agents who have a large database are able to continue to close business regardless of market conditions. They have a steady stream of business. Use
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efarm: Grow Your Database! - 08/07/08 12:01 PM
We discussed real estate numbers and the concept of creating an E-Farm. One of my favorite books (still!) is the Real Estate Rainmaker, by Dan Gooder Richard. It clearly explains the concept of growing a large database of prospects. He even described (what has been used as an industry standard since the publication of the book) how many prospects you need to produce a transaction: 25 prospects = 1 transaction. Are your numbers close to that? As you can see, if you have a database of 250 prospects that should help you accomplish the median number of transactions according to NAR.
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efarm: Consider an E-Farm… - 08/06/08 01:47 PM
If so many consumers are going online, consider looking at your business from a different perspective. Think about creating an E-farm! Build a database of prospects, sphere, people from your geo farm. I know some people say real estate is not a numbers game. Actually, it is. It is a numbers game, but a people business. It is all about relationships and trust. However, you have to have prospects with whom to build a relationship. The more prospects you have the more opportunities you'll have for business. It used to be that you could not handle a huge number of prospects.
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Claudia Wicks
Bellevue,
WA
More about me
Real Estate Base Camp
Office Phone: (206) 351-2414
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Continuing her groundbreaking philosophy of Agent CEO, Claudia takes training to the next level. See you at the top!
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