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gen y: Question # 3: What am I doing TODAY to build MY business? - 04/24/09 09:33 PM
As CEO of your own business (most of you work with a broker, but you are in charge of the success or failure of YOUR business), you are responsible for business development:
Planning.  Budgeting.  Building Your Brand.  Marketing.  Prospecting.  Systems.  Follow-up.
Many people leave that to chance.  They say they are too busy.  But if they do not market and prospect, there will be no business - especially in this market.
                                      Hope is NOT a marketing strategy!
Start with a plan.  You need to know your numbers.  Every top agent treats real estate as a business-their business!  Decide what you … (8 comments)

gen y: Real Estate Cyber Space Conference and Exposition - 04/07/09 09:11 PM
Here are some of the ideas I liked the best from the CyberSpace Convention that I mentioned in a previous blog.  There will be another Convention next month.  It is free!  Check it out: www.cyberspacesociety.com.
Matthew Ferrara: The Next Generation
His premise is that the next generation of real estate companies needs to be mission focused, consumer centric and technology enabled.  He mentioned that Gen X and Y are generally 20 years younger than the average Realtor.  They are online.  When shopping, they can find 7 photos on Zappos.com for a pair of shoes!  That is much more than most agents … (1 comments)

gen y: Stats & Facts - 10/21/08 10:20 PM
I love stats. (I did not like my statistics class at the UW.  I didn't like having to gather and analyze the numbers, but I do love the use of stats.) Stats help illustrate a point.  The graphic representation of stats (charts) is a compelling visual for most people.  This is especially true as a trainer.  Stats often provide the "WHY" you may want to think about a concept or a process, or pay attention to a particular piece of info, or change your mind about something.
I read some stats in the Seattle Times yesterday.  There was an article about … (4 comments)

gen y: Tech Usage- Growing Everyday - 09/06/08 06:59 PM
In the last blog, I mentioned some of the data collected on Gen X and Y. There were some insightful comments posted as well- thanks so much fellow bloggers!
This week I was preoccupied by the Hurricanes in the SE. My daughter and her family live in New Orleans. They evacuated safely for Katrina and returned to join the rest of the citizens committed to rebuilding New Orleans. This past weekend, they had to evacuate again- everyone was worried that Gustav would arrive as a category 4 hurricane with a direct hit on NO.  Fortunately, the storm downgraded to a 2 … (1 comments)

gen y: Working with Gen Y - 08/30/08 01:15 PM
There are 73 million Gen Y, also called Millennials. They comprise 32% of all homebuyers and are 39% of 1st time buyers. They were born between 1977 and 1994. This generation is really overscheduled. They are well educated and have good jobs. Many have a fair amount of college debt.
They are techno fused!  They connect through technology.  Gen Y like instant gratification buyers & like the social aspect of shopping with friends For housing they usually look for condos, lofts and small house. They like:
Simple, clutter and maintenance free No long commutes Small yards Open floor plans Most absolutely … (2 comments)

 
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Claudia Wicks

Bellevue, WA

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Real Estate Base Camp

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Continuing her groundbreaking philosophy of Agent CEO, Claudia takes training to the next level. See you at the top! View Claudia Wicks's profile on LinkedIn
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