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smart phone: Let’s Get Organized! - 10/08/10 07:32 PM
RE Biz Tools  
OK- let's get organized. If you do not have some of these tools, it is time to step up to the plate and purchase the RE Biz tools you need. The consumers are driving the market. Where are they? According to Nar, 90% of consumers are online. Over 50% of the transactions have been with first time buyers - they are tech savvy and mobile.
 Here is a list of essentials that the top agents are using today:
Smart phone- you need to be able to respond to consumers quickly. They expect it, or they will work with … (3 comments)

smart phone: Next... Question # 2 - 04/22/09 06:51 PM
The next question we need to address is, "What new skill have I learned today?"
In order to accomplish this great habit of lifelong learning, think about the skills you need to learn to be successful in this market; then make a list of what you need to know.
Sample list:
•        How to negotiate? (Over the past several years that became a lost art- we only had to ask, how much over asking price do you want to spend.)
•       How do I handle selling foreclosures and REOs? (Essential today!)
•        How do I syndicate my listings?
•        … (2 comments)

smart phone: Working with Gen Y - 08/30/08 01:15 PM
There are 73 million Gen Y, also called Millennials. They comprise 32% of all homebuyers and are 39% of 1st time buyers. They were born between 1977 and 1994. This generation is really overscheduled. They are well educated and have good jobs. Many have a fair amount of college debt.
They are techno fused!  They connect through technology.  Gen Y like instant gratification buyers & like the social aspect of shopping with friends For housing they usually look for condos, lofts and small house. They like:
Simple, clutter and maintenance free No long commutes Small yards Open floor plans Most absolutely … (2 comments)

smart phone: Targeting Gen X - 08/29/08 02:10 PM
Gen Xer's or Baby Busters were born between 1965- 1976. There are 50 million of them. They comprise 33% of all homebuyers. They make up 40% of all 1st time homebuyers. They are considered the original "latchkey kids." They survived on fast foods and microwave ovens.
Gen X pride themselves on their individuality and uniqueness. Generally, their housing needs run toward condos, lofts and entry level homes.
The essential tools necessary to connect with Gen X are: laptops, smart phones and digital cameras- with video capability. They are used to speed and convenience - GPS is a normal part of their … (4 comments)

smart phone: Necessary Tech Tools - 08/04/08 09:56 AM
We looked at marketing musts, let's take a moment to look at what tech tools the top agents are using and why.
THE most important tool today is a smart phone. You need to be able to get back to consumers as quickly as possible. 84% of consumers are going to the web to search for info, if you do not respond quickly, you KNOW they will move on to the person who will. According to NAR, 80% of consumers work with only one agent. If you are first, you have an 80% chance of success!
The second most important tool … (5 comments)

 
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Claudia Wicks

Bellevue, WA

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