advertising mistakes: A Tale of Two Marketing Campaigns
- 06/07/08 09:22 AM
No matter what your business is, it is crucially important to remember that you are not primarily ‘in’ that business; you are primarily ‘in’ the business of marketing that business. So whether you are a real estate agent that uses RTV software to advance your real estate marketing strategy or if you are a virtual tour provider that makes a living providing commercial and real estate tours, your primary focus must be on the marketing of your business to be at all successful. Without marketing, there is no business and there is no way around that fact. The marketing department … (3 comments)
advertising mistakes: Stop Blogging and Buy a Pull-String Toy?
- 03/04/08 10:13 AM
Yesterday I received an email from a real estate agent in reference to an article in Broker Agent news called What Every Agent Needs to Know about Blogging, Social Networking, RSS Feeds and SEO . I read the article and my response to the email is below for anyone else that may have read that article. For those of you short on time, the article basically bashes Blogging & Social Networking as a media for advertising. Oh and get this, the writer actually suggests that you should PAY someone else to maintain your blog for you. Ummm... how many of you … (4 comments)
advertising mistakes: OMG! Your Profile Photo is Killing Your Leads!
- 03/01/08 01:08 PM
Ok, so you are out shopping for insurance for that nice shiny new Ferrari you just bought yourself off that sweet deal from last month (ok... this is a dramatization) and you want to make sure that your investment is in the right hands. You have a choice of two insurance agents in town (it's a small town...What can I say?) Insurance agent A: You walk in the office and almost scare the poor guy out of the nap he was taking. He moves his feet off the desk, shuffles papers around and sets to writing an insurance proposal. You notice, while … (9 comments)
advertising mistakes: Stolen Marketing Tip of The Month
- 04/24/07 12:59 PM
Need more leads and just don't have the time to figure out how to get them? Well, use your website!! Make sure that all of your online and offline advertising leads to your website and offer a FREE Report that will get your target homeowner interested in contacting you. Depending on your target market, this may be topics of interest to Seniors, Baby Boomers, Gen X, or even a combination of these. But, before you set up your 'FREE Report, be sure to check out the competition. See what your direct competitors are offering and DON'T offer that!! Most of the time your … (1 comments)
advertising mistakes: The Gun or the Noose? You’re Killing Yourself
- 01/05/07 01:41 PM
Marketing incest - why does it happen over and over again? It's like reading the classified. Ad after ad says the same thing. Nothing new, just same old junk - no new twist. It's junk mail. It hits the can faster than a kid with the flu. So why am I still getting this in my mail? And why is someone paying to have it end up in my trash? This afternoon I received the umpteenth hundred postcard telling me that ‘this house over here sold'. I get on a lot of agent's mailing lists. I do it purposely to see what … (29 comments)
advertising mistakes: Don't Wave the White Flag: Bring the Grill and Start Cooking
- 12/21/06 03:24 PM
I spoke with one of my clients the other day regarding the current market situation and if you are like him, you are getting disgusted. I don't wish to embarrass anyone, so I will not mention his name. But there's really nothing to be embarrassed about. This is everyone. This is reality. Who wouldn't be disgusted, upset, and agitated with the market at this point? Aren't you? He is a real estate agent. I have many clients that are real estate agents. The real estate agents that hire me for consulting already know that as a real estate agent, they ARE … (0 comments)
advertising mistakes: Marketing Sabotage: Are You Scaring Clients Away?
- 12/21/06 05:40 AM
I was in the mall with my three year old son, Nicky. I have four children and three of them are teenagers. I had already gotten rid of the teenagers by purchasing three mall 'credit cards' and sending them on their way. This is a terrific marketing strategy on the mall's behalf. For the parents, it is a great way to send the teens off without worrying about how much money they will spend (or lose) and for the mall, they keep the balance if they don't spend it all... even if its only $1..do the math.. How many kids leave … (1 comments)
advertising mistakes: Stop the Dancing: Marketing Yourself Without Trying
- 12/21/06 03:52 AM
I had a dinner party to attend in Georgia. If you have ever been to Jekyll Island in Georgia, then you have probably seen the store that I am using as an example. But, here I am in a seemingly isolated little community that literally has one way in and one way out, and you better make sure to have gas in the gas tank going in either direction. I have about 5 hours to kill and GPS on the dashboard. So I figure, ok I can't get lost so I take a 'sight-seeing' trip. I come across this little town. … (1 comments)
advertising mistakes: Learning From The Worst Examples in Marketing
- 12/21/06 03:12 AM
You are probably already intimately familiar with the store in this story. But the name of the store really doesn't matter; the point is the marketing that takes place inside the store. You walk in to this store and find yourself in an aisle. It doesn't matter what you are looking for, but you are looking for it. Can't find it. Can't find a sales person. Can't find anyone. You are in this huge store and suddenly there is no one around. Moments ago, you walked in the front door and there were hundreds of people and a friendly sales person … (13 comments)
No matter what your business is, it is crucially important to remember that you are not primarily ‘in’ that business; you are primarily ‘in’ the business of marketing that business. 
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