internet marketing: Trust Building Exercise | 4 Tools to Use on Your Website - 06/17/11 06:05 PM
Building trust is essential to any internet marketing strategy. Unless people trust you - they won't use your services. So, how can a real estate agent build trust and credibility on the internet before that first person-to-person interaction?
Here are 4 tools to use to build trust on the internet:
Use Presentation
Your website is your first impression. Keep it fresh and informative with plenty of anchor text links to additional information on the same topic so that your visitors stay engaged. Remember that your potential client is in the information gathering part of the sales process. If they just … (1 comments)
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internet marketing: WARNING... The Certified Social Media Expert is Lying! - 10/09/10 08:03 PM
I have been hearing a lot lately about 'Certified Social Media Experts'. It seems to be getting worse as time goes on and this is my rant about this phenomenon and how the NAR® has contributed to the mess.
The fact of the matter is that there is no Social Media, Social Networking or SEO certification. So, pretty much any 19 year old with a keyboard can claim they are an 'expert'. Yes, there are companies that 'offer certification', but I agree with Edward Lewis on this one. There are some of us that may be intellectually certifiable, but if someone tells you … (8 comments)
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internet marketing: Do YOU have a Gambling Problem? - 09/23/10 02:02 AM
On a bright Saturday afternoon in front of your favorite mall, grab a clipboard. Ask 10 people what they are going to buy at the mall and then place ‘bets’ on what they actually buy. My ‘bet’ is that not even three of them will buy what they told you they were going to buy.
Why is this?
When answering a survey, paid or not, people don’t reveal their true opinion. They answer as if it’s a popularity contest. Have you ever received one of those long surveys in the mail and actually filled one out? How many answers … (2 comments)
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internet marketing: 7 Reasons Your Facebook Page Needs an IMMEDIATE Face-Lift! - 07/03/10 08:59 PM
Facebook business pages are different from your personal profile. Your profile should have a picture of you and information about you. Your real estate business cannot have a personal profile. In order to be on Facebook your business must have an ‘Official Page' and can list and present everything that relates to your real estate business.
Also Read: Facebook: Profiles, Fan Pages, and Groups... Oh My!
On your Real Estate Business page, you should include (at minimum) the following information:- Overview of your real estate business- Website address and contact info- Videos (listings and or/rentals)- Blog RSS and your Blog … (11 comments)
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