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marketing tips: Using Anchor Text in Active Rain: Video - 01/21/09 12:45 AM
Recently, I received an email asking me how to use anchor text on an AR profile and blog. I decided to put together a quick 5 minute (actually less than that) video on how to use anchor text in your AR profile and blog.

So what is up with anchor text? Why is it so important?
Anchor text tells robots and search engines what the web page you are linking to is about. It also helps with what is called relevancy. Relevancy, as far as SEO is concerned, is basically a measure of how related content on one web page is … (13 comments)

marketing tips: How to Create an AWESOME Email Signature - 12/29/08 07:52 PM
In a previous issue of our RTV eNews I had mentioned that adding a picture to your outgoing emails is a powerful way to connect with your clients. Especially if you are like me and communicate by email a large percentage of your time. People like to know that they are communicating with a ‘person' and not just a company. By including a picture in your email signature, you are turning a normally ‘anonymous' type of communication into a more personal type.
But, why not take that a step further and include connections to your social network? At the very least, … (11 comments)