RECENT BLOG POSTS
Real estate is a business, and running a business requires solid bookkeeping as well as a strong sales strategy. However, not all lead follow-up strategies perform the same for every agent. Measuring how your real estate sales funnel is performing will help you pinpoint which strategies are worki...
06/23/2017
Email still reigns king in real estate. Whether emails are used to nurture a lead with newsletters or send property alerts, emails are an agent’s greatest ally. Unlike text messages, emails are best used to serve rich content. Even though email marketing is one of the greatest sales and marketing...
06/21/2017
The average response time is 90 seconds for a text message versus 90 minutes for an email! Whereas you should use phone calls to initiate contact and to build trust, text messages will help you fill time-sensitive gaps. For example, if you catch wind off market listing, send a text to your prospe...
06/19/2017
There are a handful of sales statistics floating around that are designed to inspire persistence. Most sources will claim 70 to 80 percent of leads drop off after the first call or half of leads are never touched. Although leads abandon sales funnels at each stage and agents sometimes have too ma...
06/16/2017
Thanks to the powers of email marketing, you can establish yourself as a thought leader and demonstrate your clout as the best person to representative your lead’s needs. Unlike texts, emails are best used to serve rich, engaging content. Whether emails are used to nurture a lead with newsletters...
06/14/2017
Texting a popular tool for both marketers and sales professionals, and with the rise of chat services, text messaging between leads and agents is becoming more prolific. Whereas the phone call is used to establish the first contact with a lead, text messages are great for keeping a lead in the co...
06/12/2017
Despite it’s abundance in the workspace, the telephone has fallen short to email for the most utilized sales tool. Perhaps sales professionals feel that if a lead comes from an online source like an IDX website, it would be best to contact the lead in a similar manner. However, this is not always...
06/09/2017
As real estate moves more and more into the digital sphere, your online marketing efforts and lead conversion strategies should be compatible with every lead source. More than 50% of pageviews for listings occur on a mobile device, so it’s important to optimize your business model to capture and ...
06/07/2017
As a real estate agent, there are two paths you can take to grow your business. As a marketing professional, you can increase lead spend or change the source to generate more leads. Although a pile of leads is not a goldmine until you convert your leads to appointments. As a sales professional, y...
06/05/2017
Building your own real estate team will require you to step into an HR mindset and hire agents on your own. To help you fill roles and expand your real estate team, we’ve put together a blog with actionable plans to showcase the hiring process.It's important to remember that if you can attract le...
05/26/2017
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April @ Chime Technologies

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