First Time Buyers - 11/22/08 11:39 AM
Did anyone else notice that a vast majority of first time home buyers disappeared after 2003? I personally noticed that many of them claimed that after 2003, they just couldn't afford housing here in NJ. I'm talking about those young people ages 23-29.
So, I guess what was on my mind quickly, was that the upside to this market correction, is that first-time buyers may actually have a screaming chance at getting a home this time around. I feel as though they are gering up for the fallen prices, and that this Spring may be slightly better than the past two … (7 comments)
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Pricing the Unrealistic, Stubborn Seller - 11/22/08 07:34 AM
Getting a seller to drop the price to market value is all about whether it is worth the price. First, you have to understand that price is the main adjustment to days on market and success. Also you must know that any deficiencies in a property are greatly magnified in a tough market. Therefore, the deduction you might take on a busy street property may be tripled in a tough market because the higher inventory number may mean that the property may never be shown unless the property is a very good value. Second, you can never stop asking for a price reduction … (0 comments)
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Create Buyer and Seller workbooks that sell YOU! - 11/21/08 04:33 PM
Save time and make money by letting strategically designed marketing materials sell you and your services in your absence!
In this program, top-producing Kansas City agent Char MacCallum reveals how her comprehensive buyer and seller books increase efficiency, keep you in the mind of the customer, and free you up to focus on the profit-producing tasks of your business.
I have copies of these workbooks that I can share if you have an interest. They are super duper for promoting the most important sales person...YOU!
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Create Your Rich Future in 12 Steps! - 11/21/08 04:30 PM
Staying on top of the latest technology is essential in any business. It's no different for real estate agents, who now have the opportunity to expand their client base and enrich their communications through Internet resources. Unfortunately, most of today's agents are not as technologically advanced and Internet-savvy as the modern consumer. In Terri Murphy's program she will explain, in 12 steps, how to get your business online and start reaping the benefits.
Bill Gates said it best: "If you're not online, you're out of business"
Please contact me if you'd like to hear more about how this program works.
… (0 comments)
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Qualify Your Prospects BEFORE They Call! - 11/19/08 12:18 PM
Are your advertising dollars really working for you? Can you track the results you get from money spent on marketing? Are your results immediate? If those questions have ever crossed your mind, it's time to think about direct-response marketing. In this program, Don Hobbs will explain how implementing direct-response programs, along with a consistent image-building campaign, can gain you instant and trackable results to build your business.
I see sales people wasting money on ineffective marketing tactics all the time. Getting cught up in that drains you faster than anything else. To learn about getting way more bang for the buck, … (0 comments)
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Four Tips for Turning Prospects into Homeowners - 11/19/08 06:54 AM
In this program, Shon Kokoszka will share four of his most successful techniques for getting a buyer's business. You will learn about:
Easy video presentations that land upper-end buyers. Pagers that delight clients and generate referrals for only $8. Eliminating buyers' remorse with timely photographs. Open House guest passes. Shon really takes a lot of the pain out of working with buyers. Please contact me for more informaiton.
challmark@peopleshomemortgagecorp.com
… (0 comments)
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Embrace the 1st Time Homebuyer. - 11/19/08 06:50 AM
While first-time homebuyers may lack the polish of their more seasoned home buying and selling counterparts, one thing is for sure: they will never cease to exist. As long as new homes are being built and families continue to have children, working with the first-time homebuyer will remain a powerful niche market. Judy Johns believes that with the right preparation and the proper management of expectations, you can make a powerful first impression on first-time homebuyers, hopefully turning them into lifelong clients. Contact me about this transcript and learn:
The noteworthy financial benefits of working within this particular niche. Why this can be … (0 comments)
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VIP Buyer and Seller System - 11/18/08 08:52 PM
Looking to secure more listings and out-service your competition? Added value services is exactly the ticket, and Allan Asplin has created a unique method in which to do just that. Listen in as Allan Asplin from Manitoba, Canada takes us through the exact steps needed to create and execute a VIP Home Buyer and Seller program, guaranteed to set you a step above the competition. You'll learn:
The unique features offered by the VIP Buyer and Seller Programs that garner your customers' loyalty Specific marketing copy to run advertising your new program The low-cost, high-return results of this program Adding value … (0 comments)
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A Fail-Safe FSBO program! Make Money from EVERY FSBO! - 11/18/08 08:45 PM
New Real Estate Mentor Wayne Cochrane explains his foolproof FSBO lead-generating machine. An agent can generate a lead in a virtually endless variety of ways, but how many of them can: 1) convince FSBO's to create leads for you, and 2) have the FSBO pay you to do it! Wayne Cochrane has created a program that generates dozens and dozens of leads on every single FSBO who decides to use his help. With minimal effort on his part, he receives more leads in a given week than most agents see in 6 months. Check out this week's new success module and learn:
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Low-Tech Sales in a High Tech Market... - 11/18/08 08:39 PM
No, Keagle's market isn't Northern California's cutting edge Silicon Valley or downtown metropolitan Seattle, but another location that eventually passes its technology off to hi-tech powerhouses like the Apple's, Hewlett Packard's or Sony's of the world. While those companies sell primarily to the retail market, Keagle - who admittedly has no real interest in or passion for electronics - canvasses a niche market in her hometown that practically eats and breathes technological sophistication. As the nation's #1 ERA agent in 2007 for annual number of homes sold, last year Eva closed 270 transactions selling homes to the likes of NASA engineers … (0 comments)
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Scripts to Set the Price Right from the Start! - 11/18/08 08:35 PM
Frank Russo, a 25 year veteran RE/MAX Hall of Famer based in Arizona, addresses a timely topic this week; Pricing the Home to Sell. Given that most areas of the country are softening in terms of pricing, on-market times are steadily increasing as many potential sellers decide to wait it out, it's more critical than ever that the listings you do have sell quickly, and to do that you have to first get to the right price. More to the point, you have to get your client to the right price. Frank Russo has perfected the art of explaining pricing to … (1 comments)
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Dealing with Listing and Purchase Contracts - 11/18/08 08:31 PM
Fresh on the heels of his last lesson about managing your contacts, real estate coach and business expert Allen Wright returns one last time to tie up 2008 neatly, as he explains how to manage the myriad of details associated with processing Listing and Purchasing contracts. You'll learn:
How to organize the tasks associated with intiating and processing a contract What the different parts of the contracts mean and why they're important How to make sure none of the details fall through the cracks Allen Wright is the authoritative leader on business planning for real estate agents and brokers. Known as "Mr. … (0 comments)
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Rocking Real Estate Presentations - 11/18/08 12:29 PM
As 2008 dawns full of opportunity, smart agents are re-evaluating their skill sets and focusing on areas that may be in need of improvement. Veteran industry heavyweight Jim Remley, author of 'Make Millions Selling Real Estate', weighs in with crucial information on how to analyze and sharpen your skills to deliver powerful presentations in today's competitve market, enabling you to win those valuable listings. Tune in and learn:
How to uncover and understand your client needs How to tailor your presentation to the individual client How to prepare a presentation Assembling presentation aids There has never been a better time to … (0 comments)
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Making a Business Decision in a Minute.. - 11/18/08 12:24 PM
What if you could face tough business decisions with ease and confidence, with no trace of the angst and uncertainty that usually accompanies the task - how would that skill change your career? Your life? Master educator Philip Schoewe joins us for a thought-provoking and engrossing interview on the topic of tackling tough business decisions, and coming out the other side unscathed. He'll reveal:
The one important thing agents need to know to immediately begin making more effective decisions The hidden meanings behind everyday words that, when discovered, can blow the roof off your perception of standard decision-making The two ways … (0 comments)
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Use the Law of Attraction to Land More Clients! - 11/17/08 05:56 PM
Dr. Maya Bailey combines 20 years of experience as a psychologist and 12 as a business coach with her expertise in the Law of Attraction to help agents and brokers harness the power of this universal rule available to everyone. In this lesson she outlines specific challenges agents may face when attempting to implement the principles in their own lives, explains common self-limiting beliefs and how to transform them, and reveals one of the best techniques to completely wipe out negative thoughts.
The biggest challenge in manifesting what you want The 7 mistakes most agents make in trying to use the Law … (0 comments)
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2-Cent Newspaper Advertising! - 11/17/08 05:52 PM
After relying for years on expensive direct-mail pieces and postcards, Nate Martinez now does most of his advertising in three free community newspapers. In this program, Nate will discuss the cost of direct mail vs. community newspapers, the use of ads in listing presentations, and key elements to include in the advertisement.
Learn how community news ads save a TON over traditional print advertising Exactly how to write up your ad for maximum responses How to get people to come to YOU, rather than you going to THEM (warm leads vs. cold leads) Prices have stopped many an agent from utilizing … (0 comments)
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Find Your Niche and Survive a Bad Market! - 11/17/08 12:32 PM
With a solid 27 years in the real estate industry, Stuart Sutton has seen his fair share of marketing ideas and business plans in the real estate industry. A veteran of many down markets, Sutton is keenly aware of the need to adapt and be resourceful in challenging times. One of his most successful ventures in recent months was the creation of a brand new niche for himself, one which he researched thoroughly prior to deciding upon, and is now reaping the rewards of being the only agent successfully marketing in that particular space in his area. Listen in to this … (0 comments)
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Step Outside the Box then Smash it! - 11/17/08 12:27 PM
Though he's hardly been in the industry for just over two years, you'd never know it from looking at Brian Copeland's career. From 36 transactions in six months to Rookie of the Year, to one of RISMedia's Realtors on the Rise, Brian has risen through the ranks of the real estate industry to become a minor celebrity, now appearing regularly on shows such as TLC's House Hunters and Good Buy/Bad Buy. How he accomplished so much in such a short time is easy to see when you examine the innovative, creative and fun techniques he employs to sell homes. In this … (0 comments)
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The Perfect Database Management! - 11/17/08 10:44 AM
Having trouble managing your client contact? We all know it's a crucial skill that ensures our future business; but even some top top real estate mentors can relate a story where they failed to follow up with a client and lost a future transaction as a result. The best way to prevent this mistake is to be proactive with your follow-up plan, and that means taking some time to think about who you want to contact, how often, and in what fashion.Allen Wright of CreateAPlan lends his organizational expertise once again in this informative call focusing on the daily, weekly, and monthly tasks … (0 comments)
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Generational Selling:The Untapped Niche! - 11/17/08 10:35 AM
Industry circles are always abuzz with watchwords, and sometimes even more so in shifting markets as industry players scramble to adapt and embrace new ways of doing business in a highly competitive market. Lately attention has been heating up around the concept of "Generational Selling", with agents rushing to understand the unique challenges and benefits of marketing and selling to a particular generation. We're joined by husband and wife team Lloyd and Carmen Multhauf, authors of the Generational Housing Specialist Designation, and co-authors of "Generational Housing: Myth or Mastery", as they delve into the complex idea of generational selling. You'll learn:
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Increase Success Tenfold by Building a Team! - 11/16/08 04:40 PM
The team concept can prove to be an extremely successful idea, provided that a team is lead by an agent or broker whose skills in managing personnel rival his or her passion to do so. Real Estate Mentor Nate Martinez began his career solo, but soon realized that he could, to varying degrees, replicate his own success by recruiting, mentoring and training the right people. He slowly began to add team members over the years, weeding out the bad apples and doing everything in his power to hire and reward his productive superstars - a group of highly competent and talented staff that … (0 comments)
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SEO: The Holy Grail of Your Website - 11/16/08 03:50 PM
Undoubtedly, the Internet has revolutionized communication and information flow, connecting people the world over. But let's face it - when it comes to sales, the very lifeblood of business, your website is competing against only a few billion other folks who all want the exact same thing you do: the first page. The simple fact is that people cannot visit your website unless they are: 1) aware of its existence, and 2) find it interesting enough to make a visit. Despite changing SEO parameters and strong competition, you CAN create the visibility and intrigue you need to drive enough customers to … (0 comments)
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Smile and Dial: How to Turn Your Phone Into a Cash Register! - 11/16/08 12:19 PM
Magnetic personal charisma - one of the few common denominators present among the nation's most successful real estate agents. Get to know one, and you'll soon discover that it's more than just a "gift for gab" - it's the ability to maximize the persuasive powers of personal communication. Top producers know how to rapidly assess need and speak in an authentic, authoritative manner. Above all, they are experts at listening; accurately receiving the communication that their clients and prospects offer and understanding the nuances of personality, tone, content, and body language. However, this skill is not for a select few: it can be … (0 comments)
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Selling Homes "Sight Unseen"! - 11/15/08 03:49 PM
Some customers are looking for an in-depth purchase or sale experience. They want to take as much ownership as possible, learn as much as they can, and are constantly looking over their agent's shoulder, trying to offer their own two cents. Other customers, of course, want as little contact as possible with the entire process. They are looking for a highly-skilled, turnkey real estate professional who can handle the entire transaction with minimal intervention on their part, so that they can focus on other higher priorities. Linda DeVlieg is the agent for these individuals - having sold millions of dollars of … (0 comments)
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Close 90% of Your Deals in the First 5 Minutes! - 11/15/08 03:32 PM
Wouldn't it be nice to know that you've already locked in the listing before you even meet your prospective sellers? While no one can secure 100% of potential candidates, by mastering a few crucial techniques, you can dramatically increase your chances. How? It's all based on how well you prepare your prospects to become your clients. When prompted, most sellers admit that they already knew whether or not they were going to consider hiring an agent within the first 5 minutes. The compelling point: MAKE SURE you are on the positive end of that decision, and fast! Tune in to this new … (0 comments)
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Convert 97% of Your Buyer Calls! - 11/15/08 03:23 PM
Never lose another buyer phone call! Real Estate Mentor Shon Kokoszka has dissected the very heart of the initial buyer phone call and built a well-honed script capable of converting 97 out of 100 interested buyers. Ready to share this amazingly succinct and effective script, Shon explains how to go about conversing with a prospective buyer to ensure that you end up converting the lead every time. Check out this new success strategy and learn:
How to "Cape the Bull" and quickly gain control of an initial phone conversation with an interested buyer. A simple acronym for remembering how to direct a phone conversation. … (0 comments)
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Keller Williams agent goes from zero to #1 overall! - 11/15/08 11:47 AM
Jim Striegel is a sales machine, and his pervasive success spans multiple industries. Since entering the real estate industry in 2000 he experienced a meteoric rise to become Keller Williams' #1 agent in 2004 and 2005. Now the owner of his own firm, The Real Estate Connection, and a growing coaching and training business, Jim attributes his success to a "no box" creative mentality and the sheer strength of will to be the very best at whatever he does. In this strategy Jim explains how he rose to the top with such speed: a comprehensive, "no-holds" marketing campaign that simply blew away … (0 comments)
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So You Wanna Be a "MEGA-Agent?" - 11/14/08 11:24 PM
As the market continues to settle into it's new groove, rookie and veteran agents alike are feeling the growing pains of adjusting to the new market temperature, attempting to either establish their business in this unusual climate, or simply retain the foothold they established in years previous. Is it possible for a new agent to enter this playing field and be successful? Likewise, can a veteran agent maintain and even increase their own market share? Carla Cross thinks so, and this week she weighs in with 3 decades' worth of experience in both hot and cold markets, and what it takes … (0 comments)
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Own Your Market in 6 Months or Less..Part TWO!! - 11/14/08 10:57 PM
Real Estate marketing dynamo and trainer Denise Lones returns again for Part 2 of her exciting strategy on dominating your marketplace in as little as six months. In this transcript we get into the nuts and bolts of what makes an excellent advertising campaign, and much more. She'll reveal:
How you can differentiate yourself from the herd, even in today's market Key technology components to help propel you to success Crucial differences between standard marketing vs. real estate marketing What pieces make up an powerful marketing program With her cut to the chase, no-nonsense style, Denise holds nothing back as she explains exactly how … (0 comments)
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Dominate Your Market in 6 Months or Less - 11/14/08 04:23 PM
When Denise Lones started her sales career in real estate almost two decades ago, she was like every other rookie who had gone before her; she didn't have a clue about what to do, and jokes that the number of sales she had in her first six months equalled "a whopping zero!" But somewhere between month 6 and month 12, Denise's mindset changed, and her business changed with her. Forging ahead without a mentor or any experience to speak of, Denise began formulating systems for how to run her business. She worked them consistently, and six months later, just after her … (2 comments)
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Creative Strategies to Attract Serious Buyers - 11/14/08 04:01 PM
With more than 18 years in the industry, multi-million dollar producer and solo agent Margaret Rome has prospered using her expertise as a listing agent. But when the market shifts savvy agents adapt quickly, and that's just what Margaret did. Learn the fascinating new way she's found to attract only the most serious buyers in record time, with a minimum of advertising expense, while still serving her seller clients, and even picking up listings through her buyer initiatives!
How to weed out the tire-kickers A simple no-hassle method of attracting buyers How to serve your buyers and get listings in the … (0 comments)
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How to "List the Buyer" - 11/14/08 03:56 PM
As the real estate industry has changed and evolved over the years the differences between buyers and sellers have taken on a life of their own, developing some peculiar expectations for how each party should be handled during a transaction. Real Estate mentor and expert buyer representative Linda Fredericks challenges these differences and expectations by using a concept she calls "listing the buyer", which simply means that she requires the same degree of commitment from a buyer as she does a seller. Rather than spending valuable time, money and energy providing a myriad of services to potential buyers essentially for free (since they … (0 comments)
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Break Free of Limiting Beliefs - 11/14/08 07:07 AM
Former Fortune 500 sales superstar Steve McCann has spent the past 16 years researching the development of human potential. His years of study have resulted in his developing some profound insights on the power of self-image as it relates to the salespersons' profession, and more specifically, their current and future sales production potential. Explains McCann, "A salesperson's production is a portrait they have created of themselves. The correlation between salesperson's self-image and their production levels is as predictable as the law of cause and effect." McCann tackles this concept further in which here you'll learn:
The concept of Cause and Effect: If … (0 comments)
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A Year-Round Mailing Campaign - 11/13/08 08:08 PM
The first step towards creating a marketing plan to stay in touch with your customers is often to decide how often you want to contact them, in what manner, so you can create a schedule for yourself. Then you fill in the holes with appropriate supplemental materials. This module takes the guesswork out of that task, as Maxine Dumas shares the exact mailing campaign she uses year-round, to keep her top-of-mind with her clients, and to generate new leads and business.She'll show:
The components of a basic year-long mailing campaign How to generate interest and responses via giveaways How to obtain … (1 comments)
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Thrive in Spite of the Horrible Media - 11/13/08 06:41 PM
Marketing guru Denise Lones is back for an invigorating discussion on what's really happening in today's real estate market! She'll offer proof as to why the market will thrive in the years to come, she'll explain how to determine when the market will recover, and she'll offer sound and practical advice on how to talk to your sellers and buyers to get them off the fence and into a transaction.
How to determine when a market will come out of a "slump" What to say to buyers to help them buy right now What to say to sellers to get them … (1 comments)
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The Little Black Book of Real Estate - 11/13/08 06:36 PM
Arizona-based Erica West started in real estate in 1984. It became her passion and she now owns the market in Fountain Hills, Arizona, an area of about 20,000 people. She's a terrific team builder with thousands of homes sold during her career.
Erica has a strong direct mail system and a very unique personal marketing tool called, "The Little Black Book" as both a buyer tool and after the sale. Take the concept of "The Little Black Book" to new marketing levels and give yourself a long, long shelf life in the process. Erica has created and honed to perfection a … (0 comments)
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Increase Referrals 100% While Reducing Marketing Costs - 11/13/08 05:58 PM
Bruce Hardie found out early in his career that he could make the most money in the most efficient way possible, by working on referrals. He focused on the top 20% of his Sphere of Influence created 80% of his income!
I have the story of how Bruce increased his referrals by 154% while reducing his marketing costs by 50%! It covers:
1) Building a Sphere of Influence
2) Picking the 20% of your Sphere as your focal point
3) Making your Core Group work FOR You as Your Advocates!
4) How to Touch Your Core Group 30 Times Per Year
5) … (2 comments)
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