Whales Are Gone... Back To Reporting On The Real Estate 'Crash' - 05/31/07 04:51 PM
For two weeks we were "captivated" by the story of Delta and Dawn, mother and child humpbacked whales "lost" in the Sacramento River delta more than 100 miles from the open ocean.  Held captive by the news stations is more like it.  Seldom has their been a less interesting story milked … (8 comments)

Five Secrets Of Direct Mail: #5 -- Automating Your Pipeline Will Save Time and Money! - 05/23/07 06:50 PM
I know a ReMax agent in California who plans his twice-monthly campaigns based on his budget.  Then, on a regular cycle that begins a couple of weeks before he plans to send out a promotional piece, he logs onto our website and places an order for his promotional materials.  With the online pricing tool he can … (0 comments)

When Bad Mortgages Go Still Worse (Notes From NAR Mid-Year) - 05/18/07 12:11 PM
My challenges with the business I'm trying to conduct here in Washington DC this week have given me a collective range of heartburn, anxiety, and disappointment-- but I'm confident the week will end with a high point that will erase all memory of the week's numerous aggravations.  A man I met, … (3 comments)

Five Secrets Of Direct Mail: #4 -- What Time Is The Right Time? - 05/10/07 05:22 PM
I been in the right place  But it must have been the wrong time I'd of said the right thing  But I must have used the wrong line I been in the right trip  But I must have used the wrong car My head was in a bad place  And I'm … (2 comments)

Five Secrets Of Direct Mail: #3 -- Capturing Responses (to find leads) - 05/09/07 03:48 PM
What good does it do if you create a nice direct mail piece, market yourself well but you can't tell what made you successful?  How do you know if your direct mail piece is working or if your success came from something else?  Intuitively you know the pieces are working-- but how can … (1 comments)

Five Secrets of Direct Mail -- #2 Make Your Direct Mail Piece "Good Sticky" - 05/08/07 01:54 PM
The marketing guru types use the term "sticky" to mean developing content that will make consumers want to keep your piece, in this case your printed postcard, on hand where they can get at it again later.  "Sticky" like "I'll just stick this right here on the refrigerator, I'll just set this here so I can pass … (5 comments)

Five Secrets Of Direct Mail: #1 -- Use the 40-40-20 Rule for Success! - 05/07/07 10:04 PM
As a real estate professional you know the "ins and outs" of listing and selling homes.  After all, that's your livelihood and you're the expert.  But when it comes to direct mail, are you still the expert?  There are a lot of factors that must be considered in order to make your … (15 comments)

Sanity, Patience, and "The Deal That Would Not Close!" - 05/03/07 03:04 PM
You've probably had a deal like the one I'm working on right now-- you think you've done your part and you're prepared to perform but the other side keeps just far enough from an execution of the contract that you want to throw your hands up in frustration and walk away.  But the deal … (2 comments)

 
Real Estate - Other: Chris Hendricks (Chris Hendricks)
Chris Hendricks
Oakland, CA
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