If This Was Free, Would You Use It? - 08/30/07 05:39 PM
I need to know if you would use this! I'm considering making a toolbar available to the real estate community-- at no charge-- that could be downloaded by you from our website and by all of your clients and your prospects [for free] from YOUR website and would place your franchise logo (10 comments)
What Are You Aiming For? Can You Hit The Mark or Will You 'Rooty Toot Shoot'? - 08/23/07 06:52 PM
What are you aiming for? What do you want? I ask this question of our clients (and I ask it of other folks) a lot! It's amazing how many people are out there wanting something and working toward... er, something... but they're not really sure what that 'something' is... because they've never taken the (6 comments)
The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM
I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it (4 comments)
The Worst Popular Song Ever Used In An Advertisement? Now I Know, Elvis.... - 08/15/07 01:52 PM
Someone will eventually write a book about the obnoxious use of great music (and vice-versa) in cheesy advertising spots-- who knows, maybe me if you all respond with your great suggestions to round out a good list. Good songs used well and great songs used awfully, that's what we need to know! (16 comments)
Coyotes Nipping At The Heels - 08/15/07 12:01 PM
I turned 50 in mid-July and just received an invitation to join the AARP, a testament to the data gathering skills of list management firms I'd be proud to have supporting and timing our direct mail offerings here. The annual check up regimen at 50 is, for the as yet uninitiated, a true delight (5 comments)
How To Divorce Your Agent (Breaking Up Is Hard To Do...) - 08/09/07 08:12 PM
I started thinking about divorce this week and I know it's an uncomfortable thing for us to think about-- but it happens to someone pretty much every day. My thoughts weren't about divorce at home (we're hopelessly smitten with each other) but on the job. How do you break it off (11 comments)
Inman Connect -- Was There A Best Of Show For You? - 08/03/07 03:54 PM
The Inman Connect Show in San Francisco this year seemed to be a blogger's paradise-- especially Day One devoted almost exclusively to the blogging community. The "good news" for me was that the show was a success-- I was able to move several pending development deals forward that will enable my company to partner more (3 comments)