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business cards: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM
I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties.  With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of a "buyer's market" homes are languishing.  Properties that would have attracted multiple offers at or above listing price within a week only 18 months ago are now, slowly and quietly, starting to show off those "Price Reduced" sign riders.  These usually signal the end of the frenzy and the return of Sunday afternoons watching … (28 comments)

business cards: Set Your Office Up With Templates and Save Money, Time, and Headaches! - 10/19/07 12:06 PM
Why more real estate and mortgage professionals DON'T do this is a mystery to me.  Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so they can be used repeatedly without paying a graphic designer each time you need something changed.
  One of the fastest growing trends in our business here is the use of templates to maintain brand integrity while allowing individual agents and originators to customize the details of a marketing piece to … (8 comments)

 
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