chris hendricks: Bookstores, Theaters, Newspapers, and Neighborhoods-- The New Urban 'Bland' - 03/26/08 04:53 PM
My bride and I were discussing the changes in our town, in our neighborhood, and in the way kids grow up these days over our coffee this morning as she bemoaned the fact that Bonanza Books is going out of business. Bonanza-- long the independent new and used book store in … (5 comments)
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chris hendricks: Does Your Brokerage Need A Customer Advisory Board? - 03/10/08 06:23 PM
Do you really know what your customers think of you or do you only think you know? Are you confident enough to bet a significant stake in your company's future based upon your appraisal of how customers perceive your products and services, your pricing and policies, your value to them? How … (1 comments)
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chris hendricks: Is The "Supersize Me" Generation Starting A Square Footage Diet? - 03/04/08 05:13 PM
My wife and I are in that age bracket where the thought of scaling down in size to have less to clean and less to maintain is a good thing: we might actually do it one of these days when and if we give up on the dream that our kids will be … (7 comments)
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chris hendricks: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM
I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties. With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of … (28 comments)
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chris hendricks: The Secret of All Sales Efforts Revealed! - 10/27/07 01:06 AM
I admit, one should never blog in anger. That's why I've invoked my traditional 24-hour rule started years ago with the "send button" to allow cooler heads to prevail and to avoid that seasick feeling that overtakes you moments after hitting it on a message you realize you're probably going to regret [immensely]. But really folks, … (3 comments)
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chris hendricks: Dog Versus Man -- Institutional Knowledge, Brokerages, and How We Share - 10/23/07 06:52 PM
People and dogs are different in "oh so many ways" but there are still things we can learn from the so-called lesser creatures. I really started to think about this after listening to Steve Morris talk about the rationale for creating Exit Realty. Mr. Morris positioned that people inevitably need to be convinced … (22 comments)
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chris hendricks: Set Your Office Up With Templates and Save Money, Time, and Headaches! - 10/19/07 12:06 PM
Why more real estate and mortgage professionals DON'T do this is a mystery to me. Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so … (8 comments)
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chris hendricks: Just Exactly What WOULD You Do For Money? - 10/07/07 01:13 PM
I've been reflecting on this all morning. It's Sunday morning here in the office and I was here all day yesterday as well. There's a marketing project I'm working on to reach out to the newest members of NAR and it's taking longer to get ready than I had hoped when … (20 comments)
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chris hendricks: Visit With Us At The California Association of REALTORS® Expo - 10/06/07 03:56 PM
Anybody heading off to Anaheim next week to the California Association of REALTORS® Conference and Expo should stop by our booth sometime during your trip and say hello. We'll be there, dutifully hosting the trade show booth and offering special incentives and discounts for CAR members and other CAR Expo attendees.
In addition to … (2 comments)
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chris hendricks: Are The Mommies Ruining Our Kids' Health While They Destroy Property Values? - 10/03/07 01:20 PM
You don't know it yet but this is a discussion about property values, fear, and the advice I didn't take from my Lakewood-area REALTOR® all those years ago. Today is "Walk To School Wednesday" in our neighborhood-- the day when the 'Mommies' of Indian Valley Elementary School either leave the SUVs in … (15 comments)
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chris hendricks: Client ROI -- Why Is It The 'Thinnest' Deals Are the Most Demanding Customers? - 09/29/07 12:23 AM
I noticed early in my career that the clients who paid the least for whatever was being sold were all-too-often the clients that became the most demanding, the most particular, and the greatest time-wasters in my Rolodex. Why is it there seems to be this inverse relationship between time spent with … (27 comments)
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chris hendricks: Your Attitude Amidst Change Dictates Everything! - 09/23/07 01:41 PM
This week found me meeting with a former business associate from the wireless industry to catch up on the last couple of years and to work out the details of a printing project we'll be doing for him and his dealership. The wireless business, for anyone that's been around it, is one … (9 comments)
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chris hendricks: Home Mortgage Accelerator Programs - 09/14/07 05:27 PM
The GMAC Accelerator program has started popping onto my professional and personal radar so I'm curious about it (and others like it). The basic premise is to flow all cash you receive into an account that is tied to your mortgage-- effectively reducing the average daily balance of your loan and reducing … (6 comments)
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chris hendricks: If This Was Free, Would You Use It? - 08/30/07 05:39 PM
I need to know if you would use this! I'm considering making a toolbar available to the real estate community-- at no charge-- that could be downloaded by you from our website and by all of your clients and your prospects [for free] from YOUR website and would place your franchise logo … (10 comments)
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chris hendricks: What Are You Aiming For? Can You Hit The Mark or Will You 'Rooty Toot Shoot'? - 08/23/07 06:52 PM
What are you aiming for? What do you want? I ask this question of our clients (and I ask it of other folks) a lot! It's amazing how many people are out there wanting something and working toward... er, something... but they're not really sure what that 'something' is... because they've never taken the … (377 comments)
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chris hendricks: The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM
I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it … (4 comments)
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chris hendricks: The Worst Popular Song Ever Used In An Advertisement? Now I Know, Elvis.... - 08/15/07 01:52 PM
Someone will eventually write a book about the obnoxious use of great music (and vice-versa) in cheesy advertising spots-- who knows, maybe me if you all respond with your great suggestions to round out a good list. Good songs used well and great songs used awfully, that's what we need to know! … (390 comments)
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chris hendricks: Coyotes Nipping At The Heels - 08/15/07 12:01 PM
I turned 50 in mid-July and just received an invitation to join the AARP, a testament to the data gathering skills of list management firms I'd be proud to have supporting and timing our direct mail offerings here. The annual check up regimen at 50 is, for the as yet uninitiated, a true delight … (5 comments)
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chris hendricks: How To Divorce Your Agent (Breaking Up Is Hard To Do...) - 08/09/07 08:12 PM
I started thinking about divorce this week and I know it's an uncomfortable thing for us to think about-- but it happens to someone pretty much every day. My thoughts weren't about divorce at home (we're hopelessly smitten with each other) but on the job. How do you break it off … (11 comments)
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chris hendricks: Inman Connect -- Was There A Best Of Show For You? - 08/03/07 03:54 PM
The Inman Connect Show in San Francisco this year seemed to be a blogger's paradise-- especially Day One devoted almost exclusively to the blogging community.
The "good news" for me was that the show was a success-- I was able to move several pending development deals forward that will enable my company to partner more … (3 comments)
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