direct mail: The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM
I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it … (4 comments)
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direct mail: Coyotes Nipping At The Heels - 08/15/07 12:01 PM
I turned 50 in mid-July and just received an invitation to join the AARP, a testament to the data gathering skills of list management firms I'd be proud to have supporting and timing our direct mail offerings here. The annual check up regimen at 50 is, for the as yet uninitiated, a true delight … (5 comments)
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direct mail: NAR Adds PsPrint As New REALTOR Benefits® Partner! - 07/26/07 04:16 PM
CHICAGO (July 26, 2007) - The National Association of Realtors® today announced a strategic alliance that will enhance Realtors'® marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR's roster of Realtor Benefits® partners. PsPrint is a leading provider of printing, mailing and design services for … (2 comments)
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direct mail: Wells Fargo's Business and Real Estate Financing Group Selects PsPrint for Templates - 07/19/07 05:37 PM
PsPrint, LLC has announced that it will assist Wells Fargo's Business and Real Estate Financing Group (BREF) in creating and fulfilling direct marketing tools and resources for BREF's independent brokerage network. PsPrint LLC is a leading provider of printing, mailing and design services for small and medium-sized businesses and specializes in … (2 comments)
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direct mail: Active Rain -- Good For Business? You Bet! - 06/07/07 06:01 PM
Our Vice-President of Sales and Marketing here stopped by my office this morning with a question about Active Rain. In a nutshell the question was "what IS this thing?" He asked it because it has been ranking near the top of the codes we look at to gauge "first-time customers" each month and he wanted … (0 comments)
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direct mail: Five Secrets Of Direct Mail: #5 -- Automating Your Pipeline Will Save Time and Money! - 05/23/07 06:50 PM
I know a ReMax agent in California who plans his twice-monthly campaigns based on his budget. Then, on a regular cycle that begins a couple of weeks before he plans to send out a promotional piece, he logs onto our website and places an order for his promotional materials. With the online pricing tool he can … (0 comments)
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direct mail: Five Secrets Of Direct Mail: #4 -- What Time Is The Right Time? - 05/10/07 05:22 PM
I been in the right place But it must have been the wrong time I'd of said the right thing But I must have used the wrong line I been in the right trip But I must have used the wrong car My head was in a bad place And I'm … (2 comments)
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direct mail: Five Secrets Of Direct Mail: #3 -- Capturing Responses (to find leads) - 05/09/07 03:48 PM
What good does it do if you create a nice direct mail piece, market yourself well but you can't tell what made you successful? How do you know if your direct mail piece is working or if your success came from something else? Intuitively you know the pieces are working-- but how can … (1 comments)
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direct mail: Five Secrets of Direct Mail -- #2 Make Your Direct Mail Piece "Good Sticky" - 05/08/07 01:54 PM
The marketing guru types use the term "sticky" to mean developing content that will make consumers want to keep your piece, in this case your printed postcard, on hand where they can get at it again later. "Sticky" like "I'll just stick this right here on the refrigerator, I'll just set this here so I can pass … (5 comments)
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direct mail: Five Secrets Of Direct Mail: #1 -- Use the 40-40-20 Rule for Success! - 05/07/07 10:04 PM
As a real estate professional you know the "ins and outs" of listing and selling homes. After all, that's your livelihood and you're the expert. But when it comes to direct mail, are you still the expert? There are a lot of factors that must be considered in order to make your … (15 comments)
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direct mail: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands. The best billboards offer the viewer something-- fast-- as they quickly pass by. Usually you get one good shot to spark their interest-- and POOF! they're gone forever. But what … (6 comments)
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