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flyers: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM
I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties.  With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of a "buyer's market" homes are languishing.  Properties that would have attracted multiple offers at or above listing price within a week only 18 months ago are now, slowly and quietly, starting to show off those "Price Reduced" sign riders.  These usually signal the end of the frenzy and the return of Sunday afternoons watching … (28 comments)

flyers: Set Your Office Up With Templates and Save Money, Time, and Headaches! - 10/19/07 12:06 PM
Why more real estate and mortgage professionals DON'T do this is a mystery to me.  Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so they can be used repeatedly without paying a graphic designer each time you need something changed.
  One of the fastest growing trends in our business here is the use of templates to maintain brand integrity while allowing individual agents and originators to customize the details of a marketing piece to … (8 comments)

flyers: NAR Adds PsPrint As New REALTOR Benefits® Partner! - 07/26/07 04:16 PM
CHICAGO (July 26, 2007) - The National Association of Realtors® today announced a strategic alliance that will enhance Realtors'® marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR's roster of Realtor Benefits® partners.  PsPrint is a leading provider of printing, mailing and design services for small- and medium-size businesses, many of which are owned and run by real estate professionals.
According to the NAR 2007 Member Profile, promotion and marketing is the second largest expense for Realtors®, behind costs related to their business vehicle.  And 90 percent of those expenses are devoted to traditional printing … (2 comments)

flyers: Getting Started Being Successful -- Both of Us and Plain Talk About Sales 101 - 12/06/06 07:29 PM
Let's face it-- if this is going to work we're going to have to try and help each other become more successful.  And that's OK.  You may be a Realtor® or someone looking to find a Realtor®.  Either way, I can probably help you with that.  You may want to market yourself more effectively to your potential prospects-- whether you're in real estate or some other walk of life.  There's nothing wrong with wanting to expose yourself to more potential opportunities.  I want that.  I bet you do as well.  So let me tell you my plan.
My challenge is to create relationships … (0 comments)

 
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