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homegain: Different Vantages Yield Vastly Different Views -- An Online Marketing Issue - 03/21/07 12:18 PM
A post on RealTalk last night about a change in HomeGain's Agent Evaluator product caught my eye.  As a former Director of Sales for HomeGain, I know a little bit about the company's products and how they work most efficiently.  The RealTalker was essentially calling out how things in the 'lead aggregator world' have changed so drastically that HomeGain is forced to eliminate their 'free' subscription to AE and now charge $29.95 a month for participation with the product.  The implication seemed to be that the push for revenue in a down market extended deep-- and that vantage is probably true, but not … (3 comments)

homegain: New Year's Day-- The Official 'First Day Of Spring' For Lookie Loos! - 12/18/06 02:27 PM
Every year we see the same thing: cold weather and the holidays arrive and real estate activity starts to taper off as the leaves fall and eventually blow away into the neighbors' yard.  Printed pieces in the mail take on a "Happy Holidays" theme, the eggnog and spiced rum recipes start showing up in mailboxes, and everyone seems to contract their home marketing spending as fewer and fewer actual closes reach the escrow table. 

And just as the industry takes it's annual 'snug as a bug in a rug' nap during the last two weeks of the year, so do consumers.  Online searches of listings fall dramatically as … (4 comments)

homegain: Website Registrations -- Yes or No? - 12/13/06 02:22 PM
I just weighed in elsewhere on this issue but wanted to make an opinion known directly here.  After seeing thousands of websites for Realtors® while at HomeGain, I have a definite point of view on this one. 
If you have something on your site that your visitors truly perceive as being valuable, asking them to register minimally shouldn't be a bad thing.  Ask for a name, an e-mail, and make a phone number optional.  If they give you one, CALL IT and say what you'd normally say to an inquiring prospect!  If they don't give you a viable number, or if you … (10 comments)

 
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