leads: Who's Entitled to the "Lead" Online-- the 80 or the 20? - 03/26/07 09:48 PM
I ponder things.  I'm a ponderer.  I mull this way and consider that way and-- when I'm in the mood-- I ponder from many angles.  And recently I started pondering about this whole online lead question.  After considerable pondering, I became convinced of two things:  1) online leads are clearly diamonds in the rough and 2) a lot of people have a strange sense of … (40 comments)

leads: Different Vantages Yield Vastly Different Views -- An Online Marketing Issue - 03/21/07 12:18 PM
A post on RealTalk last night about a change in HomeGain's Agent Evaluator product caught my eye.  As a former Director of Sales for HomeGain, I know a little bit about the company's products and how they work most efficiently.  The RealTalker was essentially calling out how things in the 'lead aggregator … (3 comments)

leads: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands.  The best billboards offer the viewer something-- fast-- as they quickly pass by.  Usually you get one good shot to spark their interest-- and POOF! they're gone forever.  But what … (6 comments)

leads: Website Registrations -- Yes or No? - 12/13/06 02:22 PM
I just weighed in elsewhere on this issue but wanted to make an opinion known directly here.  After seeing thousands of websites for Realtors® while at HomeGain, I have a definite point of view on this one. 
If you have something on your site that your visitors truly perceive as being valuable, … (10 comments)

 
Real Estate - Other: Chris Hendricks (Chris Hendricks)
Chris Hendricks
Oakland, CA
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