leads: Who's Entitled to the "Lead" Online-- the 80 or the 20? - 03/26/07 09:48 PM
I ponder things. I'm a ponderer. I mull this way and consider that way and-- when I'm in the mood-- I ponder from many angles. And recently I started pondering about this whole online lead question. After considerable pondering, I became convinced of two things: 1) online leads are clearly diamonds in the rough and 2) a lot of people have a strange sense of (40 comments)
leads: Different Vantages Yield Vastly Different Views -- An Online Marketing Issue - 03/21/07 12:18 PM
A post on RealTalk last night about a change in HomeGain's Agent Evaluator product caught my eye. As a former Director of Sales for HomeGain, I know a little bit about the company's products and how they work most efficiently. The RealTalker was essentially calling out how things in the 'lead aggregator (3 comments)
leads: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands. The best billboards offer the viewer something-- fast-- as they quickly pass by. Usually you get one good shot to spark their interest-- and POOF! they're gone forever. But what (6 comments)
leads: Website Registrations -- Yes or No? - 12/13/06 02:22 PM
I just weighed in elsewhere on this issue but wanted to make an opinion known directly here. After seeing thousands of websites for Realtors® while at HomeGain, I have a definite point of view on this one. If you have something on your site that your visitors truly perceive as being valuable, (10 comments)
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