marketing: Does Your Brokerage Need A Customer Advisory Board? - 03/10/08 06:23 PM
Do you really know what your customers think of you or do you only think you know? Are you confident enough to bet a significant stake in your company's future based upon your appraisal of how customers perceive your products and services, your pricing and policies, your value to them? How … (1 comments)
|
marketing: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM
I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties. With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of … (28 comments)
|
marketing: Just Exactly What WOULD You Do For Money? - 10/07/07 01:13 PM
I've been reflecting on this all morning. It's Sunday morning here in the office and I was here all day yesterday as well. There's a marketing project I'm working on to reach out to the newest members of NAR and it's taking longer to get ready than I had hoped when … (20 comments)
|
marketing: If This Was Free, Would You Use It? - 08/30/07 05:39 PM
I need to know if you would use this! I'm considering making a toolbar available to the real estate community-- at no charge-- that could be downloaded by you from our website and by all of your clients and your prospects [for free] from YOUR website and would place your franchise logo … (10 comments)
|
marketing: What Are You Aiming For? Can You Hit The Mark or Will You 'Rooty Toot Shoot'? - 08/23/07 06:52 PM
What are you aiming for? What do you want? I ask this question of our clients (and I ask it of other folks) a lot! It's amazing how many people are out there wanting something and working toward... er, something... but they're not really sure what that 'something' is... because they've never taken the … (377 comments)
|
marketing: The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM
I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it … (4 comments)
|
marketing: Template Postcards Available for Marketing Mortgage Professionals - 07/23/07 04:12 PM
There are 5 new postcard designs now available on our website for mortgage professionals to use to market themselves to prospective clients-- courtesy of Wells Fargo's Business and Real Estate Financing Group. These designs can be customized to include your contact information in the text box areas and the return address fields. The artwork is … (0 comments)
|
marketing: Wells Fargo's Business and Real Estate Financing Group Selects PsPrint for Templates - 07/19/07 05:37 PM
PsPrint, LLC has announced that it will assist Wells Fargo's Business and Real Estate Financing Group (BREF) in creating and fulfilling direct marketing tools and resources for BREF's independent brokerage network. PsPrint LLC is a leading provider of printing, mailing and design services for small and medium-sized businesses and specializes in … (2 comments)
|
marketing: Market Yourself With A Better Calendar Next Time ! - 07/13/07 01:39 PM
Calendars and the real estate industry seem to go together like cookies and milk and every year REALTORS® and mortgage professionals dutifully set aside a handful of important marketing dollars to produce them to send to their client and prospect lists. But are these calendars doing any good in the marketing effort? Could … (8 comments)
|
marketing: Hunters vs. Gatherers, Freedom vs. Equality, and Appraisers vs. Everybody Else! - 07/03/07 04:02 PM
My colleagues and I recently attended the a la mode Annual Convention in Las Vegas-- a show heavily attended by a la mode's appraisal software customers (perhaps more so than their real estate, mortgage origination, and home inspection clients).
Me, I was fascinated by the keynote speaker, George Will, the Washington Post Op-Ed columnist who had an … (10 comments)
|
marketing: How Can We Go Still "Greener" As A Company? - 07/03/07 12:54 PM
We're entering a second wave of environmental consciousness in America and companies are jumping on the "green" bandwagon fast. There's good reason to do so: it makes good marketing sense to be "green" when consumers indicate they by and large prefer "green" behavior and are willing to seek it out. And, in some … (2 comments)
|
marketing: Whales Are Gone... Back To Reporting On The Real Estate 'Crash' - 05/31/07 04:51 PM
For two weeks we were "captivated" by the story of Delta and Dawn, mother and child humpbacked whales "lost" in the Sacramento River delta more than 100 miles from the open ocean. Held captive by the news stations is more like it. Seldom has their been a less interesting story milked … (8 comments)
|
marketing: Five Secrets Of Direct Mail: #5 -- Automating Your Pipeline Will Save Time and Money! - 05/23/07 06:50 PM
I know a ReMax agent in California who plans his twice-monthly campaigns based on his budget. Then, on a regular cycle that begins a couple of weeks before he plans to send out a promotional piece, he logs onto our website and places an order for his promotional materials. With the online pricing tool he can … (0 comments)
|
marketing: Five Secrets Of Direct Mail: #4 -- What Time Is The Right Time? - 05/10/07 05:22 PM
I been in the right place But it must have been the wrong time I'd of said the right thing But I must have used the wrong line I been in the right trip But I must have used the wrong car My head was in a bad place And I'm … (2 comments)
|
marketing: Five Secrets Of Direct Mail: #3 -- Capturing Responses (to find leads) - 05/09/07 03:48 PM
What good does it do if you create a nice direct mail piece, market yourself well but you can't tell what made you successful? How do you know if your direct mail piece is working or if your success came from something else? Intuitively you know the pieces are working-- but how can … (1 comments)
|
marketing: Five Secrets of Direct Mail -- #2 Make Your Direct Mail Piece "Good Sticky" - 05/08/07 01:54 PM
The marketing guru types use the term "sticky" to mean developing content that will make consumers want to keep your piece, in this case your printed postcard, on hand where they can get at it again later. "Sticky" like "I'll just stick this right here on the refrigerator, I'll just set this here so I can pass … (5 comments)
|
marketing: Five Secrets Of Direct Mail: #1 -- Use the 40-40-20 Rule for Success! - 05/07/07 10:04 PM
As a real estate professional you know the "ins and outs" of listing and selling homes. After all, that's your livelihood and you're the expert. But when it comes to direct mail, are you still the expert? There are a lot of factors that must be considered in order to make your … (15 comments)
|
marketing: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands. The best billboards offer the viewer something-- fast-- as they quickly pass by. Usually you get one good shot to spark their interest-- and POOF! they're gone forever. But what … (6 comments)
|
marketing: $4,340 per Square Foot? Truth is Stranger Than Fiction.... - 01/24/07 05:07 PM
So what's the selling price per square foot look like in your neighborhood? In yesterday's Seattle Times there is a report of a London "studio" apartment owith 77 square feet selling for $335K -- and the studio apartment has multiple offers! What's worse, that apartment isn't the 'property' with the highest per square foot selling price available in the … (4 comments)
|
marketing: My Aussie Only Looks Like The Contest Judge! - 01/10/07 06:37 PM
Two words-- "winner" and "free" always get our attention. Including them in our contest marketing is always popular so I hereby announce the start of our 1Q 2007 Real Estate Bloggers Printing Bonanza. Here goes: "ENTER NOW AND YOU COULD BE A WINNER OF FREE MARKETING MATERIALS YOU NEED"
"Johnny, tell them what they could win!"
For every 15 entries submitted by … (0 comments)
|
;)
;)
