postcards: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM
I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties. With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of … (28 comments)
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postcards: Set Your Office Up With Templates and Save Money, Time, and Headaches! - 10/19/07 12:06 PM
Why more real estate and mortgage professionals DON'T do this is a mystery to me. Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so … (8 comments)
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postcards: The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM
I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it … (4 comments)
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postcards: NAR Adds PsPrint As New REALTOR Benefits® Partner! - 07/26/07 04:16 PM
CHICAGO (July 26, 2007) - The National Association of Realtors® today announced a strategic alliance that will enhance Realtors'® marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR's roster of Realtor Benefits® partners. PsPrint is a leading provider of printing, mailing and design services for … (2 comments)
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postcards: Wells Fargo's Business and Real Estate Financing Group Selects PsPrint for Templates - 07/19/07 05:37 PM
PsPrint, LLC has announced that it will assist Wells Fargo's Business and Real Estate Financing Group (BREF) in creating and fulfilling direct marketing tools and resources for BREF's independent brokerage network. PsPrint LLC is a leading provider of printing, mailing and design services for small and medium-sized businesses and specializes in … (2 comments)
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postcards: Five Secrets Of Direct Mail: #4 -- What Time Is The Right Time? - 05/10/07 05:22 PM
I been in the right place But it must have been the wrong time I'd of said the right thing But I must have used the wrong line I been in the right trip But I must have used the wrong car My head was in a bad place And I'm … (2 comments)
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postcards: Five Secrets of Direct Mail -- #2 Make Your Direct Mail Piece "Good Sticky" - 05/08/07 01:54 PM
The marketing guru types use the term "sticky" to mean developing content that will make consumers want to keep your piece, in this case your printed postcard, on hand where they can get at it again later. "Sticky" like "I'll just stick this right here on the refrigerator, I'll just set this here so I can pass … (5 comments)
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postcards: Five Secrets Of Direct Mail: #1 -- Use the 40-40-20 Rule for Success! - 05/07/07 10:04 PM
As a real estate professional you know the "ins and outs" of listing and selling homes. After all, that's your livelihood and you're the expert. But when it comes to direct mail, are you still the expert? There are a lot of factors that must be considered in order to make your … (15 comments)
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postcards: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands. The best billboards offer the viewer something-- fast-- as they quickly pass by. Usually you get one good shot to spark their interest-- and POOF! they're gone forever. But what … (6 comments)
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postcards: Farming, Lists, and Crop Circles - 12/26/06 02:04 PM
How do you farm? Nice neat straight rows? Small clusters wherever the most fertile ground exists? If you're a newbie, how do you learn how to farm efficiently and effectively? If you've been farming an area for years, are you behaving out of habit or because your farming efforts produce a … (3 comments)
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postcards: New Year's Day-- The Official 'First Day Of Spring' For Lookie Loos! - 12/18/06 02:27 PM
Every year we see the same thing: cold weather and the holidays arrive and real estate activity starts to taper off as the leaves fall and eventually blow away into the neighbors' yard. Printed pieces in the mail take on a "Happy Holidays" theme, the eggnog and spiced rum recipes start … (4 comments)
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postcards: Getting Started Being Successful -- Both of Us and Plain Talk About Sales 101 - 12/06/06 07:29 PM
Let's face it-- if this is going to work we're going to have to try and help each other become more successful. And that's OK. You may be a Realtor® or someone looking to find a Realtor®. Either way, I can probably help you with that. You may want to market … (0 comments)
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