| |
postcards: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM
I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties. With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of a "buyer's market" homes are languishing. Properties that would have attracted multiple offers at or above listing price within a week only 18 months ago are now, slowly and quietly, starting to show off those "Price Reduced" sign riders. These usually signal the end of the frenzy and the return of Sunday afternoons watching … (28 comments)
|
postcards: Set Your Office Up With Templates and Save Money, Time, and Headaches! - 10/19/07 12:06 PM
Why more real estate and mortgage professionals DON'T do this is a mystery to me. Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so they can be used repeatedly without paying a graphic designer each time you need something changed.
One of the fastest growing trends in our business here is the use of templates to maintain brand integrity while allowing individual agents and originators to customize the details of a marketing piece to … (8 comments)
|
postcards: The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM
I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it because it's working!
Like a well-thrown punch, good mail has a clear target in sight. A skilled boxer times the punches for effect-- not every swing is a knockout but every delivery has a purpose. There's nothing worse than watching a fighter lose control and flail away at nothing but thin air-- … (4 comments)
|
postcards: NAR Adds PsPrint As New REALTOR Benefits® Partner! - 07/26/07 04:16 PM
CHICAGO (July 26, 2007) - The National Association of Realtors® today announced a strategic alliance that will enhance Realtors'® marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR's roster of Realtor Benefits® partners. PsPrint is a leading provider of printing, mailing and design services for small- and medium-size businesses, many of which are owned and run by real estate professionals.
According to the NAR 2007 Member Profile, promotion and marketing is the second largest expense for Realtors®, behind costs related to their business vehicle. And 90 percent of those expenses are devoted to traditional printing … (2 comments)
|
postcards: Wells Fargo's Business and Real Estate Financing Group Selects PsPrint for Templates - 07/19/07 05:37 PM
PsPrint, LLC has announced that it will assist Wells Fargo's Business and Real Estate Financing Group (BREF) in creating and fulfilling direct marketing tools and resources for BREF's independent brokerage network. PsPrint LLC is a leading provider of printing, mailing and design services for small and medium-sized businesses and specializes in producing direct mail solutions for the real estate and mortgage industries. The alliance will deliver brokers with professionally-produced design templates suitable for customization by independent brokers to market themselves more efficiently to consumers and businesses.
"They were trying to find a way to better support their brokerage network with the tools … (2 comments)
|
postcards: Five Secrets Of Direct Mail: #4 -- What Time Is The Right Time? - 05/10/07 05:22 PM
I been in the right place But it must have been the wrong time I'd of said the right thing But I must have used the wrong line I been in the right trip But I must have used the wrong car My head was in a bad place And I'm wondering what it's good for
Dr. John
We've all heard the point made before that we only have about 3 seconds to make a first impression with our customers. By being different, you increase your connection rate tremendously. However, with direct mail there are some times when the mail box becomes just too … (2 comments)
|
postcards: Five Secrets of Direct Mail -- #2 Make Your Direct Mail Piece "Good Sticky" - 05/08/07 01:54 PM
The marketing guru types use the term "sticky" to mean developing content that will make consumers want to keep your piece, in this case your printed postcard, on hand where they can get at it again later. "Sticky" like "I'll just stick this right here on the refrigerator, I'll just set this here so I can pass it on to my neighbor or friends, I'll just tack this up on the bulletin board so I'll have it later when I need it." Whatever... as long as they keep your piece out of the recycle bin or worse, the garbage can-- YOU WIN. Being "sticky" is a good thing. Being "good … (5 comments)
|
postcards: Five Secrets Of Direct Mail: #1 -- Use the 40-40-20 Rule for Success! - 05/07/07 10:04 PM
As a real estate professional you know the "ins and outs" of listing and selling homes. After all, that's your livelihood and you're the expert. But when it comes to direct mail, are you still the expert? There are a lot of factors that must be considered in order to make your direct marketing postcard campaigns successful. So before you spend even a penny on the next campaign, familiarize yourself with the tips suggested here to ensure that you maximize your profits and minimize your costs. After all, the old adage still rings true today - a penny saved is a penny earned … (15 comments)
|
postcards: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM
If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands. The best billboards offer the viewer something-- fast-- as they quickly pass by. Usually you get one good shot to spark their interest-- and POOF! they're gone forever. But what if you could get these internet travelers to pass your website 'billboard' more than once? Wouldn't your odds of sparking interest go up-- and with it your odds of engaging them as a lead?
When you market via the web-- whatever vehicle you select (adwords and other SEM, SEO, banners and so forth) you're hoping to find people … (6 comments)
|
postcards: Farming, Lists, and Crop Circles - 12/26/06 02:04 PM
How do you farm? Nice neat straight rows? Small clusters wherever the most fertile ground exists? If you're a newbie, how do you learn how to farm efficiently and effectively? If you've been farming an area for years, are you behaving out of habit or because your farming efforts produce a solid ROI?
As I speak with more and more Realtor® it seems everybody has a different way to farm their plot and everybody manages and uses their lists differently. I ask because it makes it a challenge for my company to create the best tools for Realtors® to use when producing printed marketing materials [but just because it's … (3 comments)
|
postcards: New Year's Day-- The Official 'First Day Of Spring' For Lookie Loos! - 12/18/06 02:27 PM
Every year we see the same thing: cold weather and the holidays arrive and real estate activity starts to taper off as the leaves fall and eventually blow away into the neighbors' yard. Printed pieces in the mail take on a "Happy Holidays" theme, the eggnog and spiced rum recipes start showing up in mailboxes, and everyone seems to contract their home marketing spending as fewer and fewer actual closes reach the escrow table.
And just as the industry takes it's annual 'snug as a bug in a rug' nap during the last two weeks of the year, so do consumers. Online searches of listings fall dramatically as … (4 comments)
|
postcards: Getting Started Being Successful -- Both of Us and Plain Talk About Sales 101 - 12/06/06 07:29 PM
Let's face it-- if this is going to work we're going to have to try and help each other become more successful. And that's OK. You may be a Realtor® or someone looking to find a Realtor®. Either way, I can probably help you with that. You may want to market yourself more effectively to your potential prospects-- whether you're in real estate or some other walk of life. There's nothing wrong with wanting to expose yourself to more potential opportunities. I want that. I bet you do as well. So let me tell you my plan.
My challenge is to create relationships … (0 comments)
|
|
|
|
|
|
Sales, marketing, and a few random thoughts will find their way onto these pages.
 Links
Archives
|
;)
;)
