publicity: Poor writing can kill a good message - 05/20/08 10:22 AM
Most of us rely on written communication to get our message across, at least to some degree. Though we now have the benefits of tools like spell-check, there are plenty of punctuation typos that can slip in under the radar and sabotage our writing.
Avoiding these common punctuation blunders will help your prose become cleaner and more professional, which, in turn, reflects on you and your business:
Misplaced apostrophes – Sometimes we get a little bit “apostrophe happy,” tossing a few in just in case we might need them. However, this little punctuation mark is often abused and misplaced. Keep in … (3 comments)

publicity: Why traditional marketing doesn't work any more - 02/26/08 11:39 AM
As network television viewership continues to drop and a number of new media compete for our attention and advertising dollars, it can be difficult to know how to best position our businesses in this new marketplace. Fortunately, along with the increase in information outlets come many opportunities to hone our message and target our audience with laser precision.
There was a time when the pervading business mantra was market dominance. With fewer, more homogeneous, groups of consumers available, we could use relatively blunt instruments such as print and televised media to reach a vast population of likely customers. However, the cultural … (0 comments)

publicity: Blogging: What works and what to avoid - 01/15/08 11:25 AM
Christian Piatt is an author, columnist and owner of MyWordTree.com, a marketing, writing and editing service for small businesses.
Blogging is a big buzzword these days. It seems like everyone's doing it, but why? I get inquiries every day about assistance with blogs as they relate to business, because people recognize it as a powerful tool with great potential, but few know how to put it to best use.
The word "Blog" comes from "Web log," a sort of web-based diary that's available to the world. People can browse your entries, comment on them, and even forward them to others unless you limit … (1 comments)

 

Christian Piatt

Pueblo, CO

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Address: 423 W. 18th St., Pueblo, CO, 81003

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