Advertising
is huge.
It has brought billions of Dollars in revenue for
Television,
Radio, Newspapers and Internet.
Why? Because it works.
That is to
say- those who know their market and create the right message will earn
more (6 comments)
advertising: It Has a Nice View! and other MLS Fibs - 09/28/07 06:09 PM
"And it has a nice ocean view" promised the brochure.
It didn't say that the view was nice if you stood on a barstool and used high powered binoculars.
This is the extreme.
Thankfully, it's not an everyday occurrence, but it happens more than it should.
Every once in a (16 comments)
advertising: Naming your website - 09/11/07 02:28 PM
I have a collection of website names- each one purchased usually on a whim. Most of the sites point back to my original site but at some point I may choose to differentiate the individual sites so that they more closely match the content.
Which begs the question: How do you (2 comments)
advertising: Is the Buyer's Agent a Salesman? - 09/03/07 02:38 PM
When showing homes I'll often have a buyer asking me what my incentive is to sell them a house. I'll spend a little time discussing "fiduciary" explaining that my interests are in helping them find the best house for them. Also, when I'm acting as a buyer's agent, I don't consider myself a "salesman" (1 comments)
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