google: TV Ads for the Little Guy? Now Easier & Affordable (yes Google is involved) - 07/12/08 12:59 PM
Photo: Stefan Wagner, trumpkin.de              

Advertising is huge. 
It has brought billions of Dollars in revenue for Television, Radio, Newspapers and Internet. 
Why? Because it works. 
That is to say- those who know their market and create the right message will earn more than they spend.
Those in real estate tend to advertise on a small scale. Among the quick & easy methods are:
Business Cards & Brand Identity Giveaways Post Cards & Mail Campaigns Signage Newspaper Advertising Web Sites & Email Blogging & Social Networks Agents have plenty of tools to be able … (6 comments)

google: Google Maps Real Estate Listings- Are the agents and MLS boards Nervous? - 05/14/08 12:42 PM
It's not a secret- Google wants to be your destination for all-things-web.
Your local Multiple Listings Service wants to be the best (and official) source for home listings.
There are many online competitors who want to be both.
Mappable listings are wonderful- they help buyers see where the homes are.
Hovering around like an all seeing angel- buyers are able to view what's available and at what price.
It's the fly-over equivalent of driving the neighborhoods.
Many Real Estate Agents do not welcome this ease of use.
Is it any surprise?
Can the average real estate agent compete with Google's vast … (21 comments)