Distribution trumps Destination Every Time and Preception is Everything - 01/23/09 03:32 PM
It is no secret that the old adage of people, being like water, will follow the path of least resistance is probably more true today than ever before.  Case in point: where are you reading this?  Where is the easiest place to pick up real estate information, tips and trends than a real estate blog. What that means is, if you make it really easy for buyers to find your listings, they need to be everywhere buyers are, which means you are on the right track since you are reading this on a real estate blog.  Now if there were ever … (0 comments)

Some of that old time real estate religion - with Consumer Facing MLS Sites - 01/20/09 08:37 PM
30 years ago I remember a very seasoned agent, ( 20 yr in the business) yelling at me for writing an ad on my first listing that stated that the home was located across the street from a prominent grade school.  Her statement to me was: "If they know where it is and they don't like the area, they won't call you!  You're not supposed to sell THAT house. Your job is to get as many people as you can to call you so you can sell them something else."  
I was confused.  I thought I was supposed to sell my … (4 comments)

Giving them what they want. Omaha Real Estate Marketing is now transparent - 01/20/09 05:28 PM
I have been working on this concept for nearly 30 years.  I got into real estate in 1980.  For those of you that were still a twinkle back then, let me remind you that 30 years ago you NEVER advertised real estate with a price, address and most of the time with no real information.  We were encouraged to create as much smoke and mirrors as possible, anything to get a phone number.  No wonder real estate agents were rated right up there with used car salespersons.   My have times changed.
… (0 comments)

 
Terry12-28-09

Terry Kempf

Omaha, NE

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4114 Info Service LLC

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We've been designing, refining and selling the next generation in Agent Websites. And now we have 2 different versions: The Basic Version let's you gather leads and then work those leads in your MLS System. The Advanced Version has a contact management tool, tracks shoppers' activities and lets you interact on their favorites in a Facebook-like format.


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