national real estate franchise: Register for Momentum - TODAY!
- 03/11/10 12:21 AM
Momentum, Real Living's annual convention and awards celebration will be held May 19-20 in Jacksonville, Florida. Online registration is now open! Click here to go right to the Momentum site where you can get information on the hotel, class schedule, speakers, and more! The theme of this year's Momentum celebration is "Coming Together." The event will provide a great opportunity for agents, owners and managers to meet GMAC and Real Living colleagues from across the US, your Real Living support team, attend professional development classes, and celebrate during the infamous Real Living Rocks Party!
Hope to see … (3 comments)
national real estate franchise: What GMAC Brokers are Saying About Real Living... Quotes
- 01/20/10 11:52 PM
Here are what two of the newest Real Living franchisees are saying regarding their decision to re-brand and join Real Living. GMAC Brokers are excited, agents are excited and we who've been Real Living for a while are thrilled by the fast growth. "When we were deciding to go with Real Living, I was very impressed with the technology offering and the marketing." "The Real Living brand is new and we believe the concept is something that is really going to stick." "It is important to be associated with a franchise that keeps you at the top and differentiates you from the … (6 comments)
national real estate franchise: How "In Demand" Are Your Listings?
- 09/23/08 07:23 AM
Very! Real Living has a deal with a local Columbus weekly newspaper, This Week Newspapers. Due to the fact that we have and control the listing data, we display all local listings on the newspaper's website under the "real estate tab." We are not compensated, but our brand is displayed as "powered by Real Living," and the local newspaper pushes weekly headlines and local area content to the details page of our site. We share content with each other. Here is what the search page looks like...
After doing a search, here's how listings are displayed...
When a visitor clicks … (2 comments)
national real estate franchise: A Really, Really BIG Coupon - $10,000 off
- 09/22/08 03:49 AM
How many of us are writing e-mails and/or sending letters to our customers like the one Real Living agent Jason Proctor wrote about in his recent blog? Informing consumers on the state of our industry and arming them with information and links they need to make an informed decision. How many first-time buyers know there is a $7,500 tax credit available? If not a first time buyer, how many customers know that this is a "buyers market" and taking a 20% reduction on their listing knowing they'd get 20% + off of a property you are buying is a great thing. … (4 comments)
national real estate franchise: Personalities of Real Living... Vicki Forst
- 09/02/08 05:37 AM
When future Real Living owners visit our offices in Columbus, Ohio, one of the first people they meet is Vicki Forst. Vicki not only plays a role in our "Real Deal" discovery day, Vicki is an integral member of our team when it comes to the new franchisee being "on-boarded." On-boarding is a term we use to describe the full process of bringing a partner into Real Living. Some of the key functions include coordinating with key team members to... Activate all agent web sites Launch the broker site Integrate the MLS into their broker and sites Organize broker-owner-advance training … (1 comments)
national real estate franchise: Sneak Peek Into Real Living's Offices (Many Pictures)
- 08/06/08 05:11 AM
It is with great anticipation that I finally post this blog, I've been waiting to do something like this for a long time to show off our company and offices. Here is installment number one of many tours of our offices, culture, and staff. This one primarily deals with our office spaces... Future blogs will highlight and interview the Real Living employees who support our franchises so effectively. Through this series I'll provide a visual insight into our company, brand and team intended for future Real Living franchisees/agents as well as current agents who've not visited yet. When a potential new franchisee visits our … (16 comments)
national real estate franchise: Good News -- Finally
- 07/29/08 01:31 AM
Finally the good news the real estate industry is craving. Real Living CEO and Managing Partner, Harley Rouda Jr. alerted us to the news of the US Senate passed the omnibus Housing Bill and the president is expected to sign it soon. Click this for the full Bill description - warning it is brutally long. The first time homebuyer credit attached to this Bill could be instrumental in stimulating the market, moving inventory and ultimately enabling everyone to "move-up." With this news I've already fielded three perspective franchisee calls last night and this morning who are ready to open an office with … (12 comments)
national real estate franchise: Keep Your Marketing Real
- 07/28/08 08:32 AM
I've never taken a CRS, GRI, etc. class. From what I understand the value and content from what is learned in these classes is outstanding. What I don't get is how we as agents use these three lettered designations to define ourselves on our business cards and in our marketing when the average consumer has zero idea of what these represent. I'm not in any way suggesting these designations have no value and should go away. Here is what I'm thinking. What if, instead of marketing and defining ourselves with these designations we instead promote links to our social networking pages … (9 comments)
national real estate franchise: Do you really want to "capture" a consumer?
- 07/22/08 02:25 AM
I've attended a few seminars, meetings and read a few blogs lately where I've read about companies and agents trying to "capture" consumers. Semantically speaking, wouldn't you rather "establish a relationship" with consumers vs. capturing them? As a consumer, I personally do not want to be captured. That term implies being caged like an animal without an ability to get free. Like I'll be receiving an overkill amount/abundance of e-mail, phone calls, snail mail, etc. until I buy. I'd love to see us an industry get to the point where we use more consumer-friendly terms and phrases in these instances. … (8 comments)
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