real estate franchise: How "In Demand" Are Your Listings? - 09/23/08 02:23 PM
Very! Real Living has a deal with a local Columbus weekly newspaper, This Week Newspapers. Due to the fact that we have and control the listing data, we display all local listings on the newspaper's website under the "real estate tab." We are not compensated, but our brand is displayed as … (2 comments)
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real estate franchise: A Really, Really BIG Coupon - $10,000 off - 09/22/08 10:49 AM
How many of us are writing e-mails and/or sending letters to our customers like the one Real Living agent Jason Proctor wrote about in his recent blog?
Informing consumers on the state of our industry and arming them with information and links they need to make an informed decision. How many … (4 comments)
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real estate franchise: Does Web 2.0 Really Work? - 09/05/08 09:54 AM
YES!!!
Real Living launched its proprietary Web 2.0 platform three years ago - home page pictured above. Through this platform consumers can register, save searches, receive listing updates, track how often their home was viewed online, communicate with their agent, utilize a calendar, and much, much more every day.
Today, Real … (8 comments)
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real estate franchise: Personalities of Real Living... Vicki Forst - 09/02/08 12:37 PM
When future Real Living owners visit our offices in Columbus, Ohio, one of the first people they meet is Vicki Forst. Vicki not only plays a role in our "Real Deal" discovery day, Vicki is an integral member of our team when it comes to the new franchisee being "on-boarded." … (1 comments)
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real estate franchise: More Personalities - Becky Blankenship Real Living Mortgage - 08/26/08 11:26 AM
Becky Blankenship is a key liaison for Real Living franchisees and a point person for mortgage operations. Becky has over 15 years of mortgage sales and operations leadership experience. For the last 6 years she has been with Wells Fargo Home Mortgage and is a driven professional known for … (1 comments)
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real estate franchise: Personalities of Real Living - Training and Operations! - 08/22/08 10:25 AM
Pictured from left to right are Caroline Shroyer (VP, Professional Development & Recruiting) and Sarah Shoemaker (chief operations officer). These two play an integral role in the support function within Real Living to our franchise network.
Caroline is the training liaison for our franchise network. Her team designed and … (2 comments)
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real estate franchise: The People of Real Living - Creative Services! - 08/21/08 10:54 AM
This is going to be my first of many installments of a "meet the people/personalities" of Real Living series.
Erin Corrigan, Vice President Creative Services...
Erin is a bright and talented design professional and one who is instrumental in the management and maintenance of Real Living's brand. We affectionately refer … (5 comments)
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real estate franchise: Sneak Peek Into Real Living's Offices (Many Pictures) - 08/06/08 12:11 PM
It is with great anticipation that I finally post this blog, I've been waiting to do something like this for a long time to show off our company and offices. Here is installment number one of many tours of our offices, culture, and staff. This one primarily deals with our office spaces... … (16 comments)
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real estate franchise: You can have our playbook, BUT... - 08/01/08 12:26 PM
You still have to stop us - Bobby Knight (I think).
Here is a sign Real Living is in the game. True story from Wednesday afternoon...
I field a call from a suburban Chicago area code (630 - I worked Chicago so recognize the exchanges there) from a woman interested … (12 comments)
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real estate franchise: Do you really want to "capture" a consumer? - 07/22/08 09:25 AM
I've attended a few seminars, meetings and read a few blogs lately where I've read about companies and agents trying to "capture" consumers. Semantically speaking, wouldn't you rather "establish a relationship" with consumers vs. capturing them?
As a consumer, I personally do not want to be captured. That term implies being … (8 comments)
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real estate franchise: E-Mail vs. Phone - 07/17/08 01:06 PM
I was in an interview with a potential marketing candidate a few days ago. One question I always ask is, "how do you communicate?" I'm looking for an answer that ensures me the candidate is not fully tied to e-mail. In real estate and franchising, I feel it is 100% necessary that … (20 comments)
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real estate franchise: Transparency – What Do You See? - 06/26/08 11:38 AM
Transparency is critical today in our relationships. Broker-Agent, Agent-Consumer, Broker-Consumer and Broker-Franchisor.
Here is why...
Women make 89% of the purchasing decisions in real estate and comprise the majority of our agent populations. Women are also excellent BS detectors and transparency is essential for building trust and a working relationship.
Fake … (3 comments)
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