real living her: Know Your Audience - Especially When Recruiting - 09/01/09 08:21 AM
Below is a picture of a postcard that was received by several of our agents in Central Ohio from a Re/Max brokerage. The card is an obvious form type letter whose message should be targeted towards a real estate company who does not enable their agents to "self promote" or provide … (2 comments)
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real living her: See the People - Why You Cannot Afford to Ignore Social Media - 08/19/09 02:06 PM
In my role as vice president of marketing I've consistently heard two common phrases, over the past few months with respect to social media (Facebook, Twitter, Linked-In, etc.)...
1. I don't have time to participate in social media.
2. <insert social media outlet here> will not find me customers.
I recently compiled … (5 comments)
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real living her: Real Living HER is #1 in Central Ohio's $400k+ Market - 08/10/09 10:33 AM
I looked into Trendgraphix for a report outlining the top companies selling homes in the upscale ($400k+) Central Ohio market YTD. Here are the results...
Real Living HER - 171 homes sold
All 19 Re/Max Franchise offices - 117 homes sold
Coldwell Banker King Thompson - 96 homes sold
All 6 … (3 comments)
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real living her: Peace of Mind Extended! - 08/05/09 03:40 PM
Great news! We're extending the Peace of Mind, Job-Loss Mortgage Protection Plan! It will be extended for another month - buyers must go into contract prior to September 30, 2009 and close prior to October 31, 2009. The website PDF's will be updated by tomorrow to reflect these dates. … (1 comments)
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real living her: Real Living Remains #1 in Central Ohio - 06/02/09 11:01 AM
Since 1967, Real Living took over the number one spot in central Ohio's real estate market and has yet to relinquish that position. Thanks to our great agents (who average more than three times the national transaction average), innovative technology and continual reinvestment into the firm, our goal is growth in … (0 comments)
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real living her: Real Living Offers Peace of Mind Plan - Job loss insurance to add comfort during uncertain times - 06/01/09 08:33 AM
Real Living has done it again!
This week Real Living is celebrating the newest program for buyers and sellers designed to provide additional comfort in this uncertain market... Real Living's Peace of Mind Mortgage Payment Protection Plan. Real Living is the first and only firm in central Ohio, Dayton, Cincinnati and … (2 comments)
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real living her: More Wolves - Coming After Your Listings and Advertising Dollars! - 02/10/09 01:50 PM
Since taking over the marketing department at Real Living, I've had some eye-opening experiences. The first of which that I want to discuss is the formation of new listing syndication sites with local slants owned by local newspapers, radio stations and the like. On the surface and in your first meeting, here is what these … (6 comments)
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real living her: Does Your Site Attract More Visitors Than Your Local Radio Station? - 01/16/09 03:16 PM
Today I met with a newspaper advertising salesperson over lunch. He began the meeting by paging through some information regarding his newspaper. Audience, age, income, gender, education, etc. etc. Then he came to one section where he showed his newspaper having more monthly readers than the largest local radio station. Then, … (3 comments)
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real living her: Columbus Ohio Unit Stats December - Month to Date - 12/15/08 03:10 PM
Above is a representation of unit sale market share for December 2008 (month to date). This considers the entire Central Ohio MLS. Real Living is number one with just under 21% market share. It is amazing how fast the market share drops after you get pas the top two.
To learn more … (1 comments)
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real living her: Central Ohio Unit Sales Stats - 12/02/08 09:54 AM
Above represents the past 12 months activity (in units) for the top brokerage firms in Central Ohio. Real Living HER has maintained its market share. If you are looking to make a change this season or interested in buying or selling your home with the top firm in central Ohio, please consider Real … (3 comments)
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real living her: Here is what our agents are saying about the Hop... - 10/27/08 04:38 PM
Below is an unsolicited e-mail from one of our agents in Upper Arlington, Ohio.
I wanted to take a moment to thank you and Real Living HER for the terrific support with the Citywide House Hop. The additional advertising helped bring out the buyers. I had a total of 16 visitors … (0 comments)
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real living her: Citywide House Hop a Success - 10/27/08 03:27 PM
The immediate feedback regarding the Real Living HER Open House Hop promoting up to $10k in incentives to buyers was a success. With 700 homes held open you cannot expect every home to receive great traffic, however, we heard several stories of homes with 15-17 visitors. The central Ohio weather cooperated … (2 comments)
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real living her: 700 Open Houses... Here's How... - 10/20/08 03:17 PM
A few weeks ago I blogged about a promotion Real Living HER is doing in central Ohio to get agents and sellers engaged in holding an open house. We announced our first ever Citywide House Hop - homes will be held open on Sunday, October 26th - … (17 comments)
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real living her: Sneak Peek Into Real Living's Offices (Many Pictures) - 08/06/08 12:11 PM
It is with great anticipation that I finally post this blog, I've been waiting to do something like this for a long time to show off our company and offices. Here is installment number one of many tours of our offices, culture, and staff. This one primarily deals with our office spaces... … (16 comments)
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