Chris' Blog

Before answering this question, it's necessary to first ask "who is the consumer."  These national stats should help (understanding your market may differ slightly)...89% of real estate purchase decisions are made by women.80% of the buyers in today's market are from Generation X and Generation Y...

Over the years, the "F" word in real estate has come to refer to "Franchising" vs. the four letter word you are likely thinking.  This idea is primarily being held by independents and due to the fact that they've yet to see an offering valid enough for their dollars.  With consolidation and the "...

They will tell you what they need to succeed in real estate and how to attract the best agents to your office.  Your agents are out there on the front lines every day and see and hear everything.  That is why I love reading agent blogs on Active Rain- it is a great forum for savvy agents to speak...

They will tell you what they need to succeed in real estate and how to attract the best agents to your office.  Your agents are out there on the front lines every day and see and hear everything.  That is why I love reading agent blogs on Active Rain- it is a great forum for savvy agents to speak...

When I ask agents it is huge.  Admittedly, much bigger than I thought when I started recruiting agents and franchises.  The culture of your brand and brokerage is paramount to attracting agents today.  Below are some tips to building your company's culture...First, your culture needs to appeal to...

Exciting News - Real Living ended the first quarter by adding 5 new franchise partners to the network in March.  Without divuldging the names of the companies for confidentiality reasons, you can look for new offices to open soon in the following areas...- Boston, Massachusetts - the south end in...

How important is a well managed real estate brand?  To me, it is everything.  In my travels I regularly see brands mistreated and disrespected daily creating confusion and separation with the consumer - a no win situation.  Unfortunately, you can pick up any Sunday newspaper, or go to any grocery...

Here are some key statistics to help agents and brokerages understand why you need a franchise partner who "get's it."   #1/#2 - Consumers are 5 times more likely to buy a home found online versus in a newspaper (Source: NAR). Consumers are 24 times more likely to buy a home found online versus i...

When discussing Real Living with broker/owners throughout the country a common dialogue typically centers on "who is Real Living?  I've never heard of you."  Or, "we are going to franchise, but why would I franchise with a new, unfamiliar brand in my market?"  So, when evaluating a decision to fr...