Geo farming is a specific neighborhood or area where you have focused your main marketing strategies. The goal of geo farming is to become the “neighborhood expert”.Here is how you do it.        Select an Area When searching for the right area to farm, there are many things to consider. First, ma...
 Daily team huddles are critical for any business. It helps reduce distractions, makes sure your team and agents are starting on time, and gets everyone on the same page with one phone call. This also helps strengthen team culture. The best time for a team huddle is in the morning before everyone...
 WEEKLY team meetings are a MUST! Stop encouraging WEAK-LY team meetings. Here’s how to make your team meeting stronger. M-MembersE- EncouragementE- EfficiencyT-TrainI-InspectN-NewsG-Growth/ GoalsS- Something FunMembers-              This time should be full of recognitions. You could reward a te...
 Client Events (Also Known as “Client Appreciation Events)-Client appreciation events are just that. An event for the client wherewith you show them how much you appreciate them. You are serving them not the other way around.Client events are NOT to promote your business. It should be fun and abo...
 Myth: “Writing Real Estate blogs is time consuming, difficult, and doesn’t work anyway.”Fact: Consistently writing real estate blogs is quick, easy and profitable. Writing Real Estate blogs is as easy as 1-2-3. Here, I will show you step-by-step, just how easy it is. Always make sure your blogs ...
I recently created a 6-part video series at the request of Top Producer Systems, about the most important parts of real estate. The first one is all about Lead Generation.The formula that I have developed to succeed in real estate is: Lead Generation + Lead Follow Up + Lead Conversion X (Systems ...
Team members often rely too much on their team leader to help them get stuff done.When they come to a problem, rather than simply solving it themselves, they turn to their team leader for help.This should not be happening. It is not the team leader’s responsibility to solve all, of each team memb...
Hiring an assistant is one of the best business decisions you will ever make. They’ll only make your life easier, they will also help you grow your business and make more money. Assistants will do the tasks you hate and the ones you don’t have time for. They protect and prevent you from spending ...
Mike Bjorkman (Home Smart Real Estate) and I (Club Wealth Coaching and Consulting) recently sat down with Linda Ward, a real estate agent in Nashville, Tennessee, about her Social Media Strategy. Linda has only been in Social Media Marketing for 5 weeks but she already has 3,027 followers on her ...
I was recently asked, "Michael, should I focus my time looking for buyers, or listings?" My response was simple, "It depends." Almost everyone who has been in the business for any length of time will tell you that you must "List to Last", and to some extent, it's true. Usually. The fact of the ma...

Michael Hellickson

Real Estate Speaker, Trainer, Coach
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