I find that doing referral busines, whether inbound or outbound, is the best business ever!
Let's face it, when I get a call from another Realtor asking you to provide services for their contact I just get to feeling like a kid. Really, this other Realtor (stranger most times) chose me! Not only did they choose me but they have prepped their contact to anticipate good things from me because of the already existing confidence between the parties. Who does not like that feeling of being "blessed"?
I am only in Real Estate for a smiggin over 2 years but I have completed 8 referrals, 3 inbound and 5 out, and have one currently in the works. Number nine is a little different. The agent I chose and my seller approved is hit and miss. I did not have any personal information in the area where this referral was sent so I did some interviewing of my own. I have developed a bit of a system for sorting through Realtors in unfamiliar areas. I actually have a "test" of sorts I present without them knowing. The system is not perfect, but I insist on doing some homework myself to get knowledge of the area. Look into the market conditions. Basically, I get enough information to pick some brains.
Once I achieve above basic knowledge I start to view the first 2 pages of google searches, as well as yahoo and msn. Typically I look for the best "visual" and functional" websites. Once I get 10 that impress me I start making the calls. You may have guessed it by now but to my suprise, each outbound referral has had 3 or more Realtors fail right out the gate. Please do not make me wait more than 24 hours for a return call! What are you thinking? I am offering you a free ride and the first impression you give me is you are going to make me wait til you get around to it? I actually had a Realtor return my call 6 days later. The "professional" had the gaul to chastise me because I was blunt in the manner that I told her, "Sorry ma'am, but I called you almost a week ago and I do not think you are the right fit for my client". A little too late to try and sell yourself in my opinion. Definately nt the time to debate either.
I finally got who I and my client felt comfortable with. As best as I can judge 1200 miles away. My client felt good so we moved on. Her house has been listed for 7 weeks now. Fair amount of showings. The Realtor always tends to a little fixin' of something when he comes around.
However, at times my client has made comments to the effect of not being happy. Stating she hears from me more often. Then the next week she shows a bit more confidence in the job the Realtor is doing. I try to let her vent and I am good with it. There came a point when she wanted me to call the other Realtor and share some ideas and see if he can change the course a bit to make her happy. Out of respect for being unfamiliar with his market , I made that call to get an update. No answer so I left a message.
Ladies and gentlemen, that was 3 weeks ago! I have politely defended him as a Realtor, even still to this day. From what my client has told me, after I made that call it seemed he was around more. She calmed down and seems satisfied at the moment. I have not told her that he STILL has not called me back, I do not think it is would be professional of me to do so. Simply put, I explained to my client that every market is different, some marketing philosophy's are different, maybe he does not need to go by my ideas. Certainly he is successful to this point.
What I have also told her is that if she reaches a point where it is time to make a change, let me know and I have a couple more left over from my original research.
I do not think this Realtor even understands he may get fired due to flightiness of all things. When you list properties for people you have to perform a little bit of TLC to your seller. That is what we do people. I know it seems an even stranger concept, but when a collegue from another states gives you a referral shouldn't you do an even better job to hope that more transactions may eveolve in the future!
I view every buyer and seller as they could be my last. They most certainly can be my last if I do not perform. Just as easily if I do not make them see the effort I am placing by nothing other than simple ole communication.
All I can say is 1 out of 9 is not so bad. Maybe this one will redeem himself consistantly from this moment forward. I enjoy referral business and I look forward to even more of it in the years to come. I have a goofy goal in fact. That goal is that I want to send out a referral or receive a referral to 50% of the NAR Associations (that is 800)!