I was at the mall last weekend and noticed that the Lilly Pulitzer store is now open.  Located next to Victoria’s Secret with a beautiful display of prints that are so familiar to us all in Florida.  What caught my attention most was the little trail of palm trees that meandered from the store to the atrium where a Lilly-like jeep was displayed.  The jeep was covered in pretty green and pink floral prints and was displayed with some of Lilly’s new line of clothing specifically designed for A Colorful Cause.

Lilly Pulitzer has partnered with nine American starlets.  All mothers, each celebrity designed a look for women and children.  Proceeds are donated to fight epidermolysis bullosa, a devastating skin disease.  Celebrity designers included Gwyneth Paltrow, Bridget Moynahan, Angie Harmon, Elisabeth Hasselbeck, Catherine Bell, Brooke Shields, Marcia Cross, Debra Messing and Garcelle Beauvais-Nilon.