branding: Strategies for Self Promotion III - 03/17/08 05:36 PM
Now that you have the basics down, I suggest that you seek out the help of a professional. If you can afford a marketing team great, if not at least invest in a graphic artist to create a logo which can be utilized on everything that leaves your office. Whether you … (3 comments)
branding: Strategies for Self Promotion II - 03/12/08 07:19 PM
In the last installment I talked about the value of branding and its importance in the world of self promotion. But how do you brand yourself? First you need to get very clear about who you are, what your core business values are and who your target client is. It's time … (3 comments)
branding: Strategies for Self Promotion I - 03/12/08 01:27 PM
The first rule of promoting anything in today's advertising smorgasbord is branding. Branding is what, in theory, gives us instant recognition with a product. So when we see the little Mercedes Benz logo, which is also the hood ornament on their cars, we have an automatic response to it, we know … (5 comments)
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Now that you have the basics down, I suggest that you seek out the help of a professional. If you can afford a marketing team great, if not at least invest in a graphic artist to create a logo which can be utilized on everything that leaves your office. Whether you … (3 comments)
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