Real estate blog entries tagged with postcards

Blog entries tagged with "postcards":

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postcards: Do you need business cards, postcards, brochures? - 07/09/08 09:31 PM

If you need business cards, postcards, brochures and more then you should check out www.trebstore.com they have easy to use templates or you can upload your own designs. Bulk mail and direct mail services available at great rates. Check it out...
… (4 comments)

postcards: A new agent's first marketing efforts - 07/07/08 03:16 PM

I am a new agent trying to spread my wings in the Austin market. (In fact, this is my first blog post.) I have been working diligently on a leads database and so far I have 100+ names and addresses and email addresses collected. Since I have no SOI - these … (58 comments)

postcards: Electronic Post Card Campaign! Cheap way to drive business to your site. - 06/26/08 08:29 AM

I just got a promotional email with a postcard graphic that gave me an idea. Why not do this with your listings? Have a link to your website and show them more pics while you are at it!
Sam Thompson, PHH Mortgage
Senior Advisor - Helping you GROW your … (1 comments)

postcards: Searching for a printing company, any suggestions? - 06/25/08 09:33 AM

Hello everyone!
Does anyone have any suggestions for an affordable printing company somewhere in the area between Boca Raton and West Palm Beach? We are looking to do some postcard mailers?
Thank you!
… (2 comments)

postcards: Yes, sending out "Just Listed" postcards do work! - 06/23/08 11:03 PM

Yes, sending out "Just Listed" postcards do work!
Last year I took what I thought was an awful listing...the property was in need of major repairs, out in the middle of no-where. On top of that it was over-priced at the beginning of the listing! I sent out 100 "Just … (4 comments)

postcards: What are you waiting for? - 06/11/08 07:02 AM

500 Free Postcards from TREBstore.com & Free for 3 Issues, Gold Online Package Upgrade
Call Today for this Limited Time Offer.
If you have not advertised with us or have not advertised with us for the last three issues you are qualified for this limited time promotion.
Contact me at 417-699-2460 … (0 comments)

postcards: When I Order Real Estate Printing I like.....? - 06/06/08 04:38 PM

The Question: When I order my real estate printing I like......?
This is to share common likes and dislikes of using the printer and marketer's that you use for your all important image.....you. This information may help fellow realtors improve how they get their printing done.

Travis
… (6 comments)

postcards: Dallas Real Estate Marketing Services - 06/02/08 03:13 PM

We all know how busy the life of a real estate agent can be...not enough hours in a day to accomplish everything!
Consider outsourcing your marketing needs! For an hourly fee of $50 per hour, we will handle and coordinate all of your marketing. Whether it's scheduling real estate photography for … (0 comments)

postcards: Morning Sun, Searcy AR, a place that is rapidly changing - 05/22/08 10:28 AM

Look what I've found this time. This is a postcard of Morning Sun, Searcy AR. It is a newspaper copy and not a great picture but who would have thought there'd be one at all?
Morning Sun reminds me of one of our real estate friends who … (5 comments)

postcards: RAIN on me!!! - 05/21/08 06:04 AM

This little listing is having a tough time getting to market!!

You may remember the owners have spiffed up yard, front door. Priced at 259,900, which is as low as they want to go... I have held open houses (organizeed a community wide one), postcards, flyers, on the … (12 comments)

postcards: Up and Running with Peak Performance - 05/18/08 07:53 PM

Alright now, our office is up and running with Peak Performance, and all I can say is wow, what a difference! No more reinventing the wheel...it's all right there and in color no less! David Dickey came out and spent the day with us to get us going. Thanks David!
I'm … (0 comments)

postcards: Old picture postcard showing Arch Street in Searcy Ark 1912 - 05/15/08 07:28 AM

I have a permanent search on ebay for certain collectibles or memorabilia and one of the searches I have is for Searcy AR, my home town. The fun thing is ebay will email you any new items for that search. No looking every night or wondering if you've missed something. … (7 comments)

postcards: Back to the basics? - 05/09/08 04:18 PM

If you are a little slower than you would like to be in real estate it may be time to go back to the basics.
1) Send out poscards. Just listed, just sold. Happy holiday, change your clock (Cheap easy get your name out there.)
I hate to tell you this, but … (11 comments)

postcards: Lessons learned by a RE Newbie - 05/08/08 04:05 PM

Over my first couple of months in real estate I have learned volumes about marketing, about people, and about why I love this job. Here is a brief list of what I now know:
* You will never have as much time or money as you have marketing ideas in real estate. (Postcards, … (44 comments)

postcards: Are You Using Postcards to Increase Your Commissions? - 05/04/08 04:44 PM

You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is always the best and most effective strategy, but that takes time … (6 comments)

postcards: Newsletter - 04/26/08 09:48 PM

… (0 comments)

postcards: Attracting Buyers... - 04/26/08 08:49 AM

I've had several agents tell me they don't need more listings...they need buyers! Here's one idea that will work for you as long as...
You use the correct criteria to get a "good list" of addressesYou have a focused message for your audienceYou use one to three Lead Generation Triggers to guarantee successwww.ImpactYourSalesNow.com/lead_generation_triggers.htmlI … (2 comments)

postcards: What the Heck is a PURL? - 04/22/08 09:45 PM

Get postcard marketing results at http://www.easymailmaker.com
What the heck is a PURL?
It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site … (3 comments)

postcards: New Guestbook and ideas for use.... - 03/30/08 05:00 PM

For some reason I have notice that people will sign a guest book like this on a networking site rather then the message board down further on the page. Some say it is just easier to use and others find it to be more fun.It can be especially useful if you … (14 comments)

postcards: A Monthly Newsletter? Personalized & Free! - 03/20/08 04:45 AM

Want A Monthly Newsletter- Personalized, Colorful & Free?
Real Estate professionals may subscribe to Fidelity National Home Warranty's PDF newsletter system to have a personalized monthly newsletter sent directly to your email inbox and ready for download each month.
These are colorful and informative - and can be personalized so you can provide your … (32 comments)

postcards: Farming Contest Idea - 03/19/08 09:10 PM

I was in the process last night of coming up with new Just Listed marketing ideas when I had an idea along a different line. I wanted to come up with something that was different from what most agents are currently doing and I wanted a way to utilize farming postcards … (4 comments)

postcards: March Marketing & Networking Tips from ProspectsPLUS! - 03/07/08 09:14 AM

… (1 comments)

postcards: Free 10 epidsodes of building a successful Realtor Postcard Marketing Campaign - 03/03/08 09:54 PM

How can a little 5.5”x 4.25”piece of paper bring you money? Hard to believe but it is true. There are so many gadgets and flashy web ideas out there to spend money on that we forget about something that is so simple and relates to people.
Think about it. We all … (2 comments)

postcards: Boost Realtor Marketing Results with PURL's - 03/03/08 09:50 PM

What the heck is a PURL?
It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient … (0 comments)

postcards: HISTORIC POSTCARDS - 02/22/08 09:25 PM

Hi, everyone. I wanted to let you know that if you are looking for historic postcards in the Orange, Ulster and Sullivan counties, just go to www.realesolutions.com. Once there, click on historic postcards and search for the town name you would like. These postcards are really great. They would make a … (0 comments)

postcards: UPDATE! FREE Biz Cards, postcards, post-its, pens, and more - 02/20/08 11:50 PM

Here's a great link for FREE print materials, such as business cards (250 for 3.99), e-card for email signatures at 1.99, FREE post-it notes, 100 FREE regular customized postcards, 50 FREE jumbo sized postcards, FREE stationary, FREE pens, and more FREE.
If you use the link you get additional special promotions, too.
I … (30 comments)

postcards: Eric Chandler Named CEO of Xpressdocs - 02/20/08 07:18 PM

Uploaded with plasq's Skitch!
Xpressdocs (www.xpressdocs.com) appointed Eric Chandler as Chief Executive Officer to continue the growth and vision of its founder, Colin Bailey, who remains with the company to focus on new strategic opportunities.
“We couldn’t be more excited about Eric’s decision to join our company,” said Bailey. “His experience … (0 comments)

postcards: Worth repeating...FREE POSTCARDS..and other stuff - 02/18/08 11:33 AM

I found a previous blog about Vistprint.com written last August. I felt it is worth repeating, as there are so many new members...everyday!!!
You can get free postcards, note cards, business cards...the occasional free post it pad, pen, they always have a FREE campaign going all the time.
It is easy to use, and the … (29 comments)

postcards: A Major change to my MySpace Profile - 02/17/08 12:54 PM

For anyone used to seeing m on MySpace and wonder why I am no longer on your friend list, I was adding pople "friend request" that were new to myspace and the new button that has been added has to be the reason this happened. Instead of just saying yes or … (5 comments)

postcards: Inexpensive Marketing for New Agents (The Final Chapter) - 02/14/08 12:49 AM

Final Chapter for this series anyway. More thoughts and ideas coming soon.
In the past posts, we have discussed different methods of marketing yourself with less cash outlay than commercially printed material. Now that we have our post-cards, newsletters and data base set-up, let's put it to work.
There are several areas we … (6 comments)

postcards: Inexpensive Marketing for New Agents - 02/11/08 02:14 AM

Are you overwhelmed as a new agent coming into Real Estate? Most new agents coming into this business are not prepared for the financial obligation of building their business. Sometimes your office give you all the typical ways to market yourself, such as Pre-printed direct marketing newsletters, postcard companies, lead generating … (7 comments)

postcards: Need Logos/Branding/Brochure Design/Web Design/Postcards/Virtual Tours/etc. - REAL ESTATE MARKETING TIPS TO KEEP IN MIND! - 02/10/08 10:59 PM

If you are in need of logos/branding/brochure design/web design/postcards/virtual tours, etc, please contact Sanderson Marketing. Visit SandersonMarketing.com.
HERE ARE SOME REAL ESTATE MARKETING TIPS TO KEEP IN MIND:
IN REAL ESTATE MARKETING, THE MOST IMPORTANT THING IS TO MAKE SURE THAT YOUR "BRAND" IS HIGHLY VISIBLE AND RECOGNIZED. TWO THINGS ARE VERY … (1 comments)

postcards: Shhh, It’s a Secret - 01/25/08 01:09 PM

On tour of my new marketing book, Dog Eat Dog & Vice Versa: 9 Secrets To Put The Bite Into Your Marketing, I am frequently asked two questions: "What's the best secret I'll get from your book?" and "What is the most effective marketing solution for real estate agents?"
Two great … (3 comments)

postcards: Constant Contact / Email Marketing - Good or Bad?? Success? - 01/23/08 12:06 PM

Just beginning an email marketing campaign, deciding which management compay to use. Cost, reports, email management, etc. Any thoughts, suggestions, positive experience or war stories. I assume some of the companies out there are money traps. Also does anyone have a suggestion on frquency of newsletters via email? Weekly, monthly, etc..... … (8 comments)

postcards: What Really Is The Best Way To Approach Expireds? - 01/22/08 05:28 PM

I'm confused! I've been out of the game for a little while, and am a newbie to real estate sales anyway so I'm not afraid to admit when I have no idea what I'm doing. I'm referring to approaching expired listings. I've read and read and everyone seems to have a … (6 comments)

postcards: Listing Domains Expands its Product Line - 01/21/08 10:52 AM

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postcards: RESPA / IDOI Compliant Printing - 01/21/08 09:15 AM

Don't worry about RESPA violations. Let My Assistant design and print your marketing pieces - and at a great price! I have the experience and creativity to get the job done.Quality Laser PrintsFlyer on 32lb glossy stock - .301/4 page postcard - .181/2 page postcard - .35Design FeesFlyer - $7Postcard - … (0 comments)

postcards: A gift for All Active Rain Members - 01/17/08 04:28 AM

As a new member to Active Rain, in the spirit of community and sharing, I wanted to offer a gift, something of value, to all Active Rain members.
If you create a free account with Lender Design and include "Active Rain" in the "How did you find Lender Design" field on the sign-up form, you will receive one … (5 comments)

postcards: How Are You Following Up? - 01/02/08 10:34 AM

Every decent book about selling talks about the importance of keeping in contact with your customers and your prospects. Yet, the vast majority of real estate professionals don't do it. Buffini's program and the By Referral Only program even provide you with the tools to do it and people STILL don't … (3 comments)

postcards: A Great Resource If You Need Massive Amounts Of Postcards... - 12/28/07 02:32 PM

Or brochures and business cards. I've been using Custom Postcards Direct for many years now. They are located in Pennsylvania and you can find them online at www.custompostcards.com.
They offer 4-color both sides business cards and postcards, and their prices are very good(at least I think they are!), and the service is excellent.
For … (5 comments)

postcards: *Live Online Seminar TODAY at 4pm Pacific* ~ "Increase Your Referrals by 20%" - 12/27/07 05:08 PM

4pm PST/7pm EST ~ Dial: 641-594-7500 and use conference code: 248-873 #
Listen to and Watch as Todd Falcone, professional speaker on the subject of networking, demonstrates and explains exactly how to use the Send Out Cards system to promote your business, regardless of what you are doing. If you are in … (0 comments)

postcards: Are fliers and postcards a waste of time and money? - 12/25/07 10:09 AM

Back in the stone age, I was taught that you always put fliers in a flier box outside a listing and some extras inside the house. You should print up extra fliers and passed them out to the neighbors (door knocking). You should also mail out just listed postcards to the neighbors. … (7 comments)

postcards: Are YOU doing it?? I wanna know! - 12/17/07 07:07 PM

Are YOU doing it?

What I'm talking about today is Marketing (no, not advertising). You may be asking yourself, "what's the difference?" and there actually is a huge difference between the two. Today I want to show you the difference between ADVERTISING a home, and MARKETING a home.
When many agents go to … (15 comments)

postcards: Direct Mail Idea #10: Make Your Mailing Lists Interest-Specific - 12/17/07 09:52 AM

The greatest asset you have in companies like Xpressdocs who allow you to order small numbers of quality, direct mail pieces is that you can target a very select group with special interests. You are only able to take advantage of this if you have your mailings lists sorted accordingly.
… (0 comments)

postcards: Xpressdocs.com - Postcard campaigns - Another tool for your arsenal. - 12/16/07 09:45 AM

… (1 comments)

postcards: BEAT THE PANTS off of your COMPETITION ~ free webinar, *Thursday* 4pm Pacific - 12/13/07 04:14 PM

Listen to and Watch as Todd Falcone, one of America's top networking professionals, demonstrates and explains exactly how to use the Send Out Cards system to promote your business, regardless of what you are doing. If you are in sales, real estate, insurance sales, a small business owner, or ANYONE who … (0 comments)

postcards: Stop Hemorrhaging Marketing Money! - 12/12/07 09:36 AM

The best way to start saving money is to know what to cut out of your budget. Here are two of the best ways to save on marketing in 2008:
1. Stop Buying Newspaper Ads!
Stats: Last year, 84% of buyers searched for homes on the internet (NAR), while only 5% of buyers purchased … (9 comments)

postcards: Postcard Company. - 12/08/07 10:53 AM

I think I have finally found a good postcard company! For awhile I was doing postcards manually, (Fedex Kinkos would print me thousands of postcards on card stock) and doing everything from the design on the postcard to pulling all the addresses, and then printing the addresses on labels or even … (5 comments)

postcards: Recipes! Get Your Recipes! - 12/07/07 06:12 AM

Good morning Active Rainers! Just found the Recipe Group today here on AR! One of our all time favorite things to do around my house is cook in the kitchen. Expecially this time of year, you'll find the Christmas music notched up on the CD player, and the kids and I … (5 comments)

postcards: Direct Mail Idea #9: Provide As Much Information As Possible - 12/05/07 07:36 AM

I’ve heard about 200 agents this year alone tell me that they will never give out the address or price of a home on their property marketing. Their rationale is that if they do, there is no reason for a homeowner to go to them directly if they are interested.
… (1 comments)

postcards: MLSmailings.com Integrates With Keller Williams KWLS - 11/22/07 06:16 AM

Prospects PLUS! and Keller Williams Realty are excited to announce the integration of MLSmailings.com with the Keller Williams Listing System (KWLS). Keller Williams associates nationwide now have the ability to automate their Just Listed and Just Sold marketing regardless of local MLS membership. A few clicks of the mouse starts the … (3 comments)

postcards: Does "Days On Market" Change The Tools You Use To Market A Property? - 10/30/07 05:42 PM

I was speaking with a REALTOR® friend the other day and she mentioned that the average DOM had risen substantially in her county-- as it has in most counties. With fewer buyers out there ready and able to transact and with sellers not yet reacting quickly enough to the new pricing realities of … (28 comments)

postcards: Direct Mail Idea #4: The Consumer Wants Their Message Customized - 10/30/07 09:20 AM

Direct Mail Idea #4: The Consumer Wants Their Message Customized A survey conducted by the USPS tells us that 43% of consumers want their marketing to be personalized and customized.
It has never been more important to sort your blue lists into a number of different categories; sort by buying … (2 comments)

postcards: Beat 'em To The Punch - 10/29/07 08:15 AM

Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting … (5 comments)

postcards: WHAT IF? - 10/24/07 01:34 PM

… (2 comments)

postcards: I've Banned "Just Listed" and "Just Sold" Postcards from my Repertoire - 10/19/07 07:26 PM

Why?
1. Of course it's Just Listed. So why waste that great white space on an obvious point? Why not point out the fabulous view or the vintage charm or the sunny exposure?
2. This is about the owner's home, not about me, right? So why say ''[ I ] Just Listed'' when … (0 comments)

postcards: Set Your Office Up With Templates and Save Money, Time, and Headaches! - 10/19/07 12:06 PM

Why more real estate and mortgage professionals DON'T do this is a mystery to me. Rather than having haphazardly created, randomly laid out materials that have little "brand" identification, design pieces that truly represent your company well and then have us "templatize" them in a design gallery on the web so … (8 comments)

postcards: Postcard Marketing - 10/08/07 09:04 PM

Postcards are a “key tool” in today’s world of modern marketing. A brief and captivating message, combined with an enticing offer, will generate sales, inform customers, and increase brand … (0 comments)

postcards: Postcard Marketing - 10/08/07 09:04 PM

postcards: Another Kudos to a fellow Active Rainer! - 10/07/07 01:44 PM

Well, I always like to give a pat on the back when it is deserved so when I was desperate for a creative mind to help me design a postcard for a niche property I have listed, I turned to premier Virtual Assistant, Laura Monroe of Creative Agent Solutions.
Within a couple … (8 comments)

postcards: I've got an addiction... to Vista Print!!! - 10/07/07 12:51 PM

After doing some research about a month ago about the best place to go for printed materials, I stumbled upon Vista Print. Ever since then, I feel like I'm feeding the "graphic design" beast within me.
I daydream about postcard design and layouts for my direct mail marketing. I check my mailbox to see … (33 comments)

postcards: Become The Real Estate Expert In Any Community In Less Than 60 Days - 09/30/07 08:48 AM

Imagine becoming the recognized real estate authority in the community of your choice and building that reputation in less than 60 days. Now imagine doing it without spending a dime on marketing in a neighborhood that is presumably entrenched by your competition. Sound impossible? It's not!
The Problem Entrenched Competitors with An … (39 comments)

postcards: Farming With Blogs - 09/29/07 02:42 AM

I still can't figure it out. There are at least 50,178 real estate agents who know how to create a blog on Active Rain, and few if any are using their blogging skill to build their business. I read article after article from some amazingly knowledgeable real estate professionals about real … (8 comments)

postcards: Use Our Consistent Marketing Campaigns & Get MORE BUSINESS! - 09/18/07 03:43 PM

Consistent Marketing Campaigns Get You More Business!
Leo Graphics specializes in Design, Print and Direct Mail for the Real Estate and Mortgage Industries. We put
together marketing pieces, create custom marketing plans and brand identities for some of the largest Real Estate
Corporations and highest producing Realtors in the … (0 comments)

postcards: SUCCESSFUL MARKETING REQUIRES STRONG POSITIONING - 09/12/07 03:55 PM

On a daily basis, we get numerous calls from Realtors® interested in our marketing services. One of the number one questions they being with is how they can build a successful marketing campaign to grow their business. While there are tons of factors that influence a successful marketing campaign (which you … (4 comments)

postcards: Just Listed & Sold Postcards For ONLY $35! - 09/11/07 08:28 AM

Full Color Listing Postcards For ONLY $35
Leo Graphics specializes in Design, Print and Direct Mail for the Real Estate and Mortgage Industries. We put
together marketing pieces, create custom marketing plans and brand identities for some of the largest Real Estate
Corporations and highest producing Realtors in the … (0 comments)

postcards: When Branding Goes Bad... (part 2) - 09/05/07 05:57 PM

Untitled Document  1) Your "best friend" is not your … (11 comments)

postcards: When Branding Goes Bad...(part1) - 09/03/07 11:11 AM

I think we’ve all heard a hundred times how … (17 comments)

postcards: Post Cards from Austin Texas - 08/27/07 12:52 PM

I know nowadays people are always getting ecards. This is a different spin on it. This website showcases old Austin historic pictures. I find this a great tool to send thank you notes to my referrals, friends and family. Please share some of your low cost ideas with me. I hope … (1 comments)

postcards: The Sweet Science -- Boxing Helps Your Direct Mail Win By A Knockout! - 08/22/07 11:29 AM

I've been accused of being "direct" before (truthfully, sometimes 'too direct') and, while I can be subtle and delicate when absolutely necessary I much prefer getting right to the point. For me, it's a 'style' decision. Your direct mail should never be accused of being "too direct" and if it ever is, keep doing it … (4 comments)

postcards: 3840 windmill Lake Rd, Weston Florida - 08/08/07 11:16 PM

… (0 comments)

postcards: NAR Adds PsPrint As New REALTOR Benefits® Partner! - 07/26/07 04:16 PM

CHICAGO (July 26, 2007) - The National Association of Realtors® today announced a strategic alliance that will enhance Realtors'® marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR's roster of Realtor Benefits® partners. PsPrint is a leading provider of printing, mailing and design services for … (2 comments)

postcards: Wells Fargo's Business and Real Estate Financing Group Selects PsPrint for Templates - 07/19/07 05:37 PM

PsPrint, LLC has announced that it will assist Wells Fargo's Business and Real Estate Financing Group (BREF) in creating and fulfilling direct marketing tools and resources for BREF's independent brokerage network. PsPrint LLC is a leading provider of printing, mailing and design services for small and medium-sized businesses and specializes in … (2 comments)

postcards: Michigan's Sluggish Economy - 07/06/07 10:32 AM

They say there's a recession.....WE CHOOSE NOT TO PARTICIPATENO Whiners! NO Complainers! NO Thumbsuckers!It's not that you're "bad people," We're just on a low negativity diet!!If you share these same views about michigan's sluggish Real Esate Market, then I urge you to market yourselves that much harder. If nothing more than … (5 comments)

postcards: Direct Mail Postcard Programs: Is it worth the money? - 07/04/07 08:10 PM

Happy 4th of July to all! There's a lot of posting today...why are we not at BBQs and swimming? I know that I was suckered into floor time, as I was on Memorial Day. NOt one phone call or potential client coming in. Time to write a blog and get back … (46 comments)

postcards: Elements of a Successful Newsletter - 13: The Publication Schedule - 07/04/07 04:20 PM

This is the thirteenth in a series of posts about the elements of a successful newsletter.
13. The Publication Schedule
Newspapers, magazines and even websites have a publication schedule. Everything is run like clockwork, to deadline.
There are many external reasons for creating a schedule. But there's one good internal reason: … (4 comments)

postcards: Is this a bad idea? - 06/21/07 02:07 PM

Once I am done with the model homes I am working on, I was thinking I would then start my staging venture. I don't know if any of you have done this but my idea of spreading the word on what I do is to make up a postcard and physically … (11 comments)

postcards: How Many Realtors Need New Pictures on Our Cards? - 06/21/07 02:44 AM

It is a hard call! Marketing gurus tell us to keep all of our marketing materials consistent and develop a recognizable look. Unfortunately after we have paid for all of the expensive postcards, cards, flyers, our crazy faces and bodys change on us! It really isn't fair. By the time I had … (19 comments)

postcards: Create the best direct mail piece your prospects will see all week - 06/20/07 11:15 AM

What goes into an effective direct mailing? Stick to these seven suggestions and your piece will stand out among the junk.
Personalize. "Dear Neighbor" simply does not get the response "Dear Kathy" does. Use the word "you" liberally. Those are "musts"; if practical and you've drilled down this far on your … (0 comments)

postcards: Why show your photos on your mailings? - 06/12/07 10:02 PM

I was putting my seminar together today, and was scanning samples to show the group. Every single one of them had a photo of the agent on the postcard, or letter.
It is curious to me that I get many mailings from accountants, doctors, medical facilities, lawyers...and they never include their … (9 comments)

postcards: Advertising Made Easy! - 06/10/07 11:18 PM

Just a quick word for those of you who do postcard mailings. There is a company called expresscopy.com !
You can their templates or you can create your own in publisher and upload it. Then you just upload your addresses from excel and they do all the work in 24 hours! They are full … (17 comments)

postcards: Door Hangers vs Postcards vs face to face - 06/07/07 12:11 AM

I have been contemplating lately about what is the best method to attract business. I ve noticed many real estate companies hanging door hangers. I ve also noticed many listings go up, but what shocks me is that there not from the companies that pass out door hangers or postcards. So that leaves … (13 comments)

postcards: Will your mail be looked at...in your prospect's mailbox? - 06/04/07 06:20 PM

In the world of direct mail campaigns, we study response rates, conversion rates. The most important aspect of a program is do you make the cut, after the first "sort".
We all "sort" our mail, whether it is in our apartment building mail room, or at the kitchen table. Mail … (13 comments)

postcards: Get it Opened (Direct Mail)- Notes from a Mortgage Marketing Manager - 06/02/07 10:55 PM

When you say "marketing" to many Loan Officers or Realtors, the first thing that comes to mind are printed pieces. Be it postcards, fliers or even business card (yes, that's marketing too), It's hard not to notice that our own mailboxes are full of such pieces. Lets discuss some common issues … (4 comments)

postcards: June 19, 2007 in Ft. Lauderdale...A great Marketing Seminar! - 06/01/07 01:57 PM

Sold! Direct Marketing for the Real Estate Pro Seminar will be held at the Westin Hotel in Ft. Lauderdale (off Cypress Creek Road) on June 19th from 9AM to 12:00.
Lois Geller, a very well-known direct marketer has put her expertise to work in the field of real estate so that agents, … (1 comments)

postcards: Direct Mail Postcards. Why Do I get so many Returned from the Post Office? - 05/29/07 02:55 PM

I have been in the business for awhile, but I still cannot figure out why I send out 500 pieces a month, and get back 100. I heard that maybe I should not address it name or current resident. It gets pretty expensive wasting all these postcards, and you cannot reuse … (4 comments)

postcards: Marketing For FREE - 05/19/07 01:47 AM

I am about to share one of my favorite FREE marketing partners. The name of the company is www.vistaprint.com
I am not kidding when I tell you they have saved me hundreds of marketing dollars! They are great when it comes to keeping in contact with you and alerting you to their … (4 comments)

postcards: Five Secrets Of Direct Mail: #4 -- What Time Is The Right Time? - 05/10/07 05:22 PM

I been in the right place But it must have been the wrong time I'd of said the right thing But I must have used the wrong line I been in the right trip But I must have used the wrong car My head was in a bad place And I'm … (2 comments)

postcards: Five Secrets of Direct Mail -- #2 Make Your Direct Mail Piece "Good Sticky" - 05/08/07 01:54 PM

The marketing guru types use the term "sticky" to mean developing content that will make consumers want to keep your piece, in this case your printed postcard, on hand where they can get at it again later. "Sticky" like "I'll just stick this right here on the refrigerator, I'll just set this here so I can pass … (5 comments)

postcards: Five Secrets Of Direct Mail: #1 -- Use the 40-40-20 Rule for Success! - 05/07/07 10:04 PM

As a real estate professional you know the "ins and outs" of listing and selling homes. After all, that's your livelihood and you're the expert. But when it comes to direct mail, are you still the expert? There are a lot of factors that must be considered in order to make your … (15 comments)

postcards: I Dare You to Find a Better Deal on Postcards - 05/01/07 06:39 PM

I've found a deal that I need to share with the other direct mailers out there. I've been sending postcards to Alameda County foreclosures for the past few weeks and I've been using postcards from Clubflyers.com.
Since they are all the same design, I ordered 5,000 postcards printed on 14 POINT … (6 comments)

postcards: Printing Poll - We Need Your Input! - 05/01/07 12:32 AM

We are in the process of prioritizing a new set of potential features for vFlyer and would love your input! Since we announced enhanced PDF capabilities we have had a number of inquires in regards to printing services, help us better understand your needs by participating in this short poll.
… (0 comments)

postcards: Free Real Estate material from Microsoft? Hard to beleive but true ! - 04/26/07 04:01 PM

If you are like me, (agentfreebies.com is the proof), you probably like free stuff and especially when it comes from a company that has been taking your money for years.
So, for those of you who don't know, or did not expect it!, Microsoft has a website where you can find a … (3 comments)

postcards: Pensacola, Florida Realtor's Newsletter - 03/30/07 03:19 PM

Hello everyone,
I thought you all might like to know that Old Republic has a website where Realtor's can download their own Newsletter. You can upload your Picture and Company Logo along with Phone numbers and email info. Go to www.ORHP.Com. I use it and it is a great Marketing tool. … (1 comments)

postcards: Direct mail helps maintain your presence! - 03/26/07 02:32 AM

If you want to maintain a market share, you need to make sure your clients, past clients, and future prospects know you are out there working.
It is always better providing people with something of value. If you know a resteraunt manager, see if he would honor a coupon for a … (0 comments)

postcards: Spring officially begins! Let's change those clocks! - 03/09/07 09:48 AM

Oh Yea, Oh yea! Spring officially begins march 11th, don't forget to change those clocks Sunday though, one hour ahead. Digital clocks normally change themselves and so does your computer if you have it set to observe daylight savings hours.
Change is in the air, the cold icy winds of winter are … (3 comments)

postcards: WIDGETS to lead people to your web page - 03/08/07 11:36 PM

OK, this is too cool, I added a new widget after seeing my live chat window working and is it ever cool! You can choose from different designs of the button below and link it to the page it will open on. I thought when I first did it that it … (7 comments)

postcards: Need Feeback Re: "Buying/Selling Season" - 03/05/07 11:00 AM

I was told by a realtor on another network that Spring is the beginning of it and late fall is the slow down, people are getting ready to spend on the holidays once again. After the holidays are over, people finish their taxes, Spring is in the air and Summer … (7 comments)

postcards: Florida Images - 03/04/07 02:05 PM

Florida Images
Recently I came across a bloggers page here at Active|Rain that showed images of the local area and I loved it. I wanted to share this with you as a way of getting to know you and you getting to know me, on a more personal note.
This image slideshow … (4 comments)

postcards: Using Postcards to Drive Website Traffic and Leads - 03/02/07 06:53 PM

If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands. The best billboards offer the viewer something-- fast-- as they quickly pass by. Usually you get one good shot to spark their interest-- and POOF! they're gone forever. But what … (6 comments)

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