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real estate marketing: 1 Realtor Mastermind + 125 Realtors = 1 Intense Lecture - 08/27/09 02:11 PM
On August 10, Wilmington Design Company was pleased to be invited to cosponsor the event "Realtor Mastermind" along with Alpha Mortgage and Cunningham & Company. The event featured Bob Corcoran of Corcoran Consulting & Coaching and was organized by Buddy Blake of Coldwell Banker Sea Coast. Corcoran is recognized across the country for helping Realtors refine their internal systems and define their goals. With his direct, no-nonsense approach, Realtors at the event were able to take away some important points and hopefully developed a renewed sense of focus. "We were really excited about participating in this event with Bob Corcoran," said (0 comments)
real estate marketing: Does Experience Matter? Unique new HD Video Series for Vance Young - 06/20/09 10:15 PM
Does experience matter? It does for the clients of local Realtor Vance Young. We just completed a series of HD videos for Vance that will primarily be used on line to introduce new visitors to some the areas most beautiful areas to purchase a home. The series includes an Experience Matters video, and 5 videos that focus on specific areas of Wilmington, Figure Eight, Landfall, Wrightsville Beach, and Wilmington proper. Each video gives Vance's unique insight into these exclusive communities.
See the complete video series on Vance's web site www.vanceyoung.com For more information visit the Wilmington Design site HERE (2 comments)
real estate marketing: Marketing with social media? Take a lesson from your e-mail campaigns - 03/16/09 07:57 AM
March 9, 2009 Facing the challenge of maintaining your social media presence? Many of these challenges can benefit from the lessons you've learned through e-mail marketing. 1. It's not actually free.There are plenty of free social media tools out there. You can certainly set up a Facebook page or LinkedIn profile for free. However, no social media program will succeed without spending considerable time, resources and expertise. Lesson learned: Email marketing is still considered free or almost free. The inexpensive price tag can be pretty tempting. But more often than not, a mediocre e-mail campaign manager is left alone to blast (0 comments)
real estate marketing: 5 tips on getting the most out of your marketing agency - 03/13/09 10:31 AM
Building and maintaining a healthy relationship with your marketing agency are the keys to any company's success. Unfortunately, many relationships fail because clients mistakenly treat agencies like their vendors instead of their partners. Here are 5 simple steps to help you get the most out of working with your marketing agency: 1. Identify your goalsStart with a simple discussion to make sure that all members involved on both sides agree with the objective for the project. Define what your goal is for each project, even the smaller ones. Ask questions like: "Who is the target audience?" "Does this follow our company's (1 comments)
real estate marketing: Marketing to women - 02/17/09 07:24 AM
Posted by: Carolyn Pikoulas A 2007 study by the National Association of Realtors revealed that female first-time homebuyers have outnumbered men two to one. In fact, 22% of all home purchases have been made by single women. A whopping 60% of purchases made by women are detached, single-family homes. There are many causes to this trend including education, higher salaries, delayed marriage, higher divorce rates and widowhood. Additionally, women between the ages of 50 and 70 are now the largest and wealthiest consumer segment. What does all this mean for Realtors and builders? Well, for one thing, they must not underestimate (4 comments)
real estate marketing: Do you really need a blog?: Participating in the online conversation. - 02/13/09 08:37 AM
If you don't think that Online Social Marketing should be a part of your marketing efforts, you must take into account the millions of potential viewers you could be reaching...all for free. But the real question is: how do you know if you're wasting your time? How can you utilize these sites to benefit your business? It can be difficult to keep up with the many popular social networking and blogging sites. And writing content for each one can be rather experimental. There really are no right or wrong answers. What is essential, however, is that each and every site must (0 comments)
real estate marketing: Money for nothin' and clicks for free: Why content is so important on your website - 01/12/09 07:50 AM
The old days of traditional marketing will never be the same in this digital age. Most consumers find businesses themselves, instead of the other way around, and are constantly finding new ways to tune out unwanted advertising messages (via Tivo, spam filters, Do Not Call registries). More and more are turning to the internet to find what they really want through forums, blogs and searches. That's why your website must be at the top of your marketing efforts, so that it'll appear within Google's "Golden Triangle." The area on the search results list that attracts the most clicks is known as (4 comments)
real estate marketing: SEO: If you build it, they will come - 01/12/09 07:47 AM
So your business has a website, right? Great -- you're now a member of the 21st century. But now what? The most important part about having a website is that it's seen by the right people. How do you get the word out? How do you advertise in a market that is increasingly becoming consumer-powered? Consumers are now finding companies and products on their own, instead of the other way around. That means that they're searching for your business primarily online. If you want your marketing dollars to go a long way, an expensive ad in the newspaper is probably not (1 comments)
real estate marketing: Copywriting: are your words doing their job? - 01/12/09 07:45 AM
Text is most often the first thing that introduces customers to your business. Its success (or failure) could determine your own. Your goal is to convince a stranger to give you their hard-earned cash just by reading words. No physical salesman, product demos or test drives are involved. Just words. This is why takes a lot of time and effort to write successful copy. A good way to learn copywriting is to learn from the masters. Study copy from highly successful advertising campaigns. Take Nike, for example. Their most successful campaign contained just three words: "Just do it." Enough said. Next (1 comments)
real estate marketing: Holiday Survival Guide for Realtors - 12/17/08 08:56 AM
Now is a great time to start planning ahead for marketing in the New Year. Here are 11 tips on having a stress-free season. 1. Give your past clients/homebuyers a thoughtful gift (not just a generic card). Referrals are one of the most important sources of new leads. So, give them something they'll use -- coffee, cleaning supplies, candles, sparkling cider, gourmet jams or sauces, grocery tote bag, warm socks, etc. Write a personal letter that goes along with the gift. For example, with coffee say, "Here's some Holiday cheer!" In return ask them to write a short testimonial. 2. Having (14 comments)
real estate marketing: Online Social Networking for Realtors - 11/13/08 03:37 PM
Blogger, Twitter, MySpace, YouTube, LinkedIn…if you’re not familiar with these Web 2.0 technologies, it’s time to learn. These networking sites aren’t around just for the kiddies. They’re free tools that can help get your business out in front of potential customers, drive traffic to your existing website, and build a network of contacts with a personal approach. It’s also just as important to know which sites will fit your business the best, so you won’t waste your precious time. The focus of both social networking and marketing is people. If you’re concentrating efforts on your product/service for profit only, you’ll miss (1 comments)
real estate marketing: Marketing on a tight budget - 11/13/08 03:26 PM
Right now, many companies are finding that their marketing efforts present a troubling Catch-22: not enough business for marketing, and not enough marketing for the business. The reality is that the majority of businesses don’t stand a chance if they don’t continue to market in order to retain a thriving company in a slumping economy. Fortunately there are loads of creative and inexpensive ways to create marketing programs even with a small budget. The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time print ad, billboard or glossy brochure will quickly eat away at your (3 comments)
real estate marketing: Branding: Not just for cows anymore - 10/16/08 01:31 PM
An agent who doesn't market their own brand is like a polar bear roaming around in a snowstorm. No one can see him. But maybe if he was wearing a red scarf, it would be easier to notice him. That being said, branding is a way to stand out in a crowd of other realtors. And just having a logo doesn't accomplish much. Branding is not about getting a target market to choose one company over its competition, but about getting prospects to see the company as the only one that provides a solution to their problems. Being unique is what (0 comments)
real estate marketing: From Online to Onsite: Meeting a prospective homebuyer in the flesh - 10/16/08 01:08 PM
In the old days, buyers would shop for homes by driving around to several houses on the market, and choosing the right one based on a process of elimination. But this is the 21st century. Instead of wasting time and gas, they can visit thousands of homes right online. The eliminations begin before they even step out of the door. Whether they shop by location, features or price, everything they want to know is available at their fingertips. Homebuyers will build their short list and then drive only to the neighborhoods they are seriously considering. Each time they log onto your (0 comments)
real estate marketing: What is your first impression saying about you? - 09/01/08 11:55 AM
It's true - you really only get one chance to make a great first impression. From your web site to your print material and business card don't take a chance on your first impression. You see them every day - agent web sites that are difficult to navigate or have to much clutter. Out dated or useless information - poor image quality partial listing data. If any of these describe your site you need an update. According to a study by the National Association of Realtors, more than 84% of prospective buyers start their home search on the Internet. If (10 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.