women: Marketing to women - 02/17/09 07:24 AM
Posted by: Carolyn Pikoulas
A 2007 study by the National Association of Realtors revealed that female first-time homebuyers have outnumbered men two to one. In fact, 22% of all home purchases have been made by single women. A whopping 60% of purchases made by women are detached, single-family homes. There are many causes to this trend including education, higher salaries, delayed marriage, higher divorce rates and widowhood. Additionally, women between the ages of 50 and 70 are now the largest and wealthiest consumer segment. What does all this mean for Realtors and builders? Well, for one thing, they must not underestimate … (4 comments)

 
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Bill Hunter

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