The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Every writer has pet peeves that make him or her cringe. I actually have two.The first one is “I want to thank…” It must just be me, because I see it and hear it all the time. Every time I do, my instant reaction is “Well, then why don’t you do it if you want to?”The other pet peeve, however, I b...
05/25/2017
As Liz and Bill Spear so ably point out - if you're in it for the long haul and you're willing to do the work, you CAN beat the 800 pound gorilla! The big portals make a lot of agents anxious. Z/T/R.com & the big brokers all have WAY more money then we'll ever hope to have.  They can out advertis...
05/23/2017
Check out these words of wisdom from Jeff Dowler - you can't go wrong following this advice.There's also another bit of wisdom here - that of knowing it's worth it to take a few hours' driving time in order to connect with the people you love. Real Estate Lessons Learned from a 2-year-old   We sp...
05/22/2017
As you know, there is no one magic pill that will make your real estate career successful. That takes a good mixture of skills, market knowledge, and dedication – together with effective and consistent marketing.But there always are some things that can raise you a notch above your competition, a...
05/22/2017
A few days ago I looked out over my meadow and marveled at the many shades of green - who could even count them?This morning I got an email from the Breakfast Stock Club informing me that "Greenery" is the color of the year. That apparently means we'll be seeing it in advertising, in clothing, an...
05/19/2017
It’s an old adage in real estate that it’s beneficial to be the second or even third listing agent. Sellers have experienced disappointment and are looking for a solution.That means they just might be more open to taking your advice when it comes to: Price Presentation Showing availability Gettin...
05/18/2017
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Here's an interesting one that has come my way over the past week or so...First I got an email from "Alan Liu | Service & Operations Manager,China Registry (Head Office)" telling me that a company was about to register the domains copybymarte.com.ca; copybymarte.net.ca; etc. They asked if I had a...
05/15/2017
Think about it - when you can see that someone is working hard to sell you something, don't you shut down? Even when you agree to an appointment with someone to hear all about what they had to offer, don’t you set up a shield of resistance? Most of us do. Why? Because we want to make our own deci...
05/14/2017
Successful real estate prospecting demands consistency – so put it on autopilot.Whether you’re trying to gain dominance in a geographic area or a niche market, the key to success is consistency.Just one letter might get you a response – if you send enough copies of that one letter – but don’t cou...
05/13/2017
This morning I got a second call from "Emily," who informed me in a cheery, chirpy voice that she and her company could reduce or eliminate my student debt.Isn't that wonderful, since I don't have student debt?The first time she called I didn't realize she was a recording so spoke to her. Our num...
05/08/2017
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Marte Cliff

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