Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
For months I've been harping at my ezine readers about getting away from the "I'm here, hire me" kind of ads and to start stressing the benefits of your service. I've said to stop thinking about what you can't promise a seller and think about what you can promise. When I started in real estate no...
I don't go in to town often - I don't have to because copywriters get to work at home and my husband is pretty good at bringing home everything on the grocery list - plus a bit more, of course.But today I did go, and the trip put me on my "Sign rant" again.When I opened my real estate office ther...
Have you ever noticed? Most real estate copy doesn't say much. Compared to other kinds of products, you'll see no big promise, no appeal to the prospect's emotional hot buttons - mostly no nothing!My suspicion is that Realtors are afraid of the one big promise they believe they need to make: "I'l...