Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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Today's newspaper ran a story about the high cost of insuring a vacant home. It told of the plight of homeowners who had to move before their home sold, and who were stunned when their insurance premium increased by eightfold. The insurance companies claim the reason for such outrageous premiums ...
If you believe in the law of attraction, you know that all thoughts and emotions must stay focused on the desired outcome, rather than the lack of that outcome. In this case, they need to focus on the house being sold rather than why it hasn't sold yet. You as the real estate agent should be envi...