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Using Blog Posts to Enhance Copywriting Client Relationships - 10/27/09 05:49 PM
This contest announcement made me really stop and think – what AM I doing with my blogs? I've just been going along, doing what seemed to come naturally, without stopping to think about it.
My primary means of staying in touch with past, present, and future clients is my ezine. Or rather, my ezines, because I have 3 different ones for 3 different sets of people. One is general marketing, and that's the one most closely tied to the blog on my website.
The other two are more specialized, for real estate and for fund raising. But “marketing in general” applies … (5 comments)
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Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them - 10/18/09 02:43 PM
Rebecca makes some important points in this blog post - and even though I do marketing day in and day out, she taught me something. Thanks, Rebecca!
First, about your profile. People want to do business with other people, not with robots. In addition, they want to deal with others who are "like them" and can understand their wants and needs.
Including a little information about yourself turns you into a real person - one they can identify with and see as somehow being "like them." I always recommend to my copywriting clients that they include some references to pets, family, … (7 comments)
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Before Active Rain I Wondered Where the Top Agents Were, and Now I Know - 10/18/09 02:33 AM
Like so many who have posted their stories on Active Rain, I had an account for a long, long time before I started actually using it.
In fact, it's really only been the past few months that I've started logging in every day and getting acquainted.
And, like so many others, I wish I had done it sooner. But, I really wasn't sure this was the right place for me. You see, I'm not a Realtor any more. I'm now a copywriter who helps Realtors and a lot of other people market themselves and their businesses. I left the listing and … (16 comments)
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Late Notice: Teleseminar Invitation - 10/07/09 04:56 PM
Notice: This one is primarily for land buyers, new agents, and agents who have not had experience in selling land.
This Friday night, October 9, I will be the guest on a new teleseminar series given by home builder Stan Stauffer, and everyone is invited. The series is about home building, and it begins with my segment about choosing the land.
The Conference Dial-in: 1-218-862-7200
Conference Code: 115698
The Time: 7:30pm EST
Why did Stan ask me to be his guest?
You probably don't know this, but after I "retired" from selling real estate, I decided … (2 comments)
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Every Seller Needs To Know, What Sells a house? - 10/04/09 03:40 PM
Cara has pointed out what every seller needs to consider, especially if they're interviewing multiple agents and are tempted to choose the one that promises the highest price.
But... as a copywriter and thus a believer in marketing, I do believe that along with price, terms, condition, and location, good marketing is a must.
An agent who will "list it and forget it" is not as likely to sell the house quickly as one who makes the effort to create an eye-catching presentation on the Internet and then take additional steps to make sure the greatest number of buyers are made … (44 comments)
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How Many Business Cards Did You Hand Out Today? - 10/01/09 03:14 PM
Hopefully, a whole handfull, but I've known agents who guarded those cards like they were gold - they'd only give one away if someone specifically asked for it! Really, I know agents who can make a box of 250 cards last a year or more. (They cost money, you know!)
Instead, you should be handing them to everyone you interact with during the day - even if you've given them one before. If they ask why, tell them it's so they'll have one handy when they want to give your name to someone.That's a subtle request for referrals and just might … (6 comments)
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Author Bio: Marte Cliff is a freelance copywriter who specializes in writing for the real estate profession.
Thoughts, ideas, insights, and tips on real estate copywriting and real estate marketing.
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