The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2011 

Tammy offers a clear explanation of the difference between keywords, tags, and categories... and how to use each of them. I find her advice on using keywords in titles easy to do with web pages, but more difficult with blog posts. Just have to keep working at it! The Difference Between Keywords, ...
11/19/2011
About three weeks ago I had an inquiry from a real estate agent who is breaking into real estate after being in a similar occupation. He spent a LOT of time telling me about his past experiences and what a fantastic salesman he is. He also talked a lot about what he owned, the businesses he'd bui...
11/17/2011
As everyone has heard me whining about, I've been working at getting all my files out of my old computer and into the new one. Moving the photographs is taking a long time, because I keep having to stop and look at them. (It's a rule, don't ya know?) And that's how I came across this picture a co...
11/16/2011
Some agents don't. I know several who deliberately take the month off to go shopping, bake cookies, attend holiday events, and just goof off. They tell me that there's nothing going on anyway, so why bother working? If that works for them, that's great. But, if you like to know you have money com...
11/14/2011
More people will read your blogs if…   ...your layout makes it easy.   Posting blogs and commenting on other people's blogs is good for your exposure, good for your SEO, good for networking, and good for your expanding education. Here on Active Rain, it's also good for points. So of course you wa...
11/14/2011
Plenty of churches and other groups have thrift stores, but God's Provision, in Priest River, Idaho is a bit different. When I think about it, it warms my heart.  Led by a wonderful woman named Carolyn Sherman, this thrift store collects money and supports a variety of other causes, including mis...
11/11/2011
Several months ago I got into a conversation with a mortgage lender who promotes interest buy-downs to help her buyers qualify for their home loans. She explained how asking the sellers to pay a fee of 2% of the loan amount could save the buyers far more than if those sellers reduced their sellin...
11/09/2011
A few weeks ago I read a report explaining the meaning of "poverty" in the U.S. I forget the income figures it quoted, but it went on to give the percentages of people living in poverty who owned: 2 late-model cars or trucks A VCR A DVD player A computer A wide-screen plasma TV A smart phone - or...
11/07/2011
Hooray for the Be Thankful Challenge. In spite of the economy and other things we don't like. We all do have much to be thankful for - and it's time we gave those feelings as much "air time" as we give to growling and complaining. Let me begin this with being thankful that Joni - and many others ...
11/04/2011
The furry critter outside my office door has not ceased to amaze, entertain, and motivate me over the past few weeks. He's decided that my wood shed will be his winter home, and he's been rushing back and forth all day every day for many weeks now. At first he was bringing in pine nuts and cones ...
11/03/2011
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Marte Cliff

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