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real estate copywriter: Real Estate Copywriting FAQ's - What does it cost? - 06/06/12 10:14 AM
Often, when an agent contacts me about using my real estate copywriting services, the first question is "What does it cost?"
If they're asking about a bio, I can answer: $300. For anything else, the answer is "It depends on what you want."
Asking what it costs to write marketing copy is kind of like walking up to a home builder and asking what it costs to build a house.
Do you want a small house or a large house? All on one level or multi-storied? What kind of flooring and cabinetry do you want? How many angles … (0 comments)
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real estate copywriter: R E Copywriting FAQ's - Does my copywriter need RE sales experience? - 06/01/12 12:22 AM
Is it necessary for a real estate copywriter to have real estate sales experience?
It can be helpful if the person writing your real estate web copy, prospecting letters, and other marketing materials has experience in selling real estate, but I don't think it's necessary.
While a writer with real estate sales experience will know about things like the Fair Housing and ADA laws that restrict what you can say in advertising, that is information you can provide.
It's also important for your writer to know something about what you do and about what makes a house sell or not sell. … (23 comments)
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real estate copywriter: Expand Your Sphere of Influence with Free Real Estate Letters - 03/04/12 04:13 PM
A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence.
The idea behind the "Let's get acquainted" letters is to reach out to others who serve your prospective clients - and form alliances that can lead to referrals from you to them and from them to you.
These real estate marketing letters have been offered here before - but today it occurred to me that different people come … (12 comments)
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real estate copywriter: When you write marketing copy, think "So What?" - 02/23/12 06:34 PM
When you write marketing copy you usually make some statements about the service you provide.
And then, you just might assume that your readers know why it matters to them. But we all know how dangerous it is to assume.
Instead, make sure they know the reasons why.
One easy way to be sure you're including those reasons why is to give your copy the "So what" test.
When you choose a benefit to write about, think "So what?" Then answer the question. Look at your answer and ask again. "So what?" Keep doing that until you list all … (10 comments)
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Author Bio: Marte Cliff is a freelance copywriter who specializes in writing for the real estate profession.
Thoughts, ideas, insights, and tips on real estate copywriting and real estate marketing.
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