real estate selfpromotion: For More Effective Marketing Copy, Pay Attention to Your Compliments - 02/10/12 01:35 AM
Want to write more effective real estate marketing copy?
Pay attention to your compliments.
When you've done a fantastic job for your clients (as in all the time!) then they've probably thanked you for it. They may even have paid you some specific compliments.
These are like gold nuggets, so treasure them - then use them.
First, ask them for permission to use their comments as a testimonial. This is easier if you've sent a feedback form and you have it in writing, but even if it's verbal, go ahead and ask. Most people will be glad … (14 comments)
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real estate selfpromotion: In Marketing, Avoid This Unwise Assumption - 10/03/11 02:50 AM
Lately my in-box has been presenting me with odd messages from people who assume I know what they're talking about.
For instance, one letter today was urging me to sign up as an affiliate. But... an affiliate for what? And who is Mike? I don't really have time to be an affiliate marketer, so it doesn't matter. But still... if it's a good product that fits well with what I do, I might consider it.
Then I got an email from someone who had inquired about copywriting services several months ago. He said he's ready to go ahead now. … (14 comments)
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