rules of copywriting: The #1 Rule in Writing Marketing Copy - Don't Break It! - 02/08/12 10:33 PM
Copywriting – marketing with written words – has dozens of "rules." They range from keeping your copy "tight" to staying on one topic to avoiding jargon.
But there’s one rule that every marketing guru and copywriting instructor stresses and repeats - and yet I see it broken every day.
Maybe there's another rule that tops the list, but I really believe it to be the #1 most frequently broken rule of all. Unfortunately, it's the most important rule of all.
It's so important that I first learned it about a century ago, when I took a college course in … (39 comments)
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rules of copywriting: "Hey You Guys!!" - a Marketing Mistake! - 09/26/11 07:11 PM
Your favorite blogs and newsletters probably all have something in common… they probably feel like they were written directly to you.
There's just something more appealing, more personal, to a message that says "you" instead of "you guys." And it doesn't matter that we know the message is going out to hundreds or even thousands of other people.
That's why one of the "rules" in copywriting is to remember that you're writing to an individual. There may be many individuals, but each one will read your message separately. And they will respond to feeling worth your personal … (26 comments)
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rules of copywriting: Gray Walls Will Kill Your Message - 04/18/11 03:19 PM
Most Active Rain bloggers already know this – but I had to mention it today because I’ve been noticing some posts from new bloggers who don’t.
One of the “rules” of copywriting is to avoid building gray walls.
Building them is one of the fastest ways to kill your message – because nobody will be reading it!
This “rule” applies to everything from blogging to writing prospecting letters, e-mails, postcards, and newsletters. And in fact, it applies to letters or emails written to family and friends.
What’s a gray wall?
It’s text with no white space. It’s sentence after sentence, … (17 comments)
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