The Real Estate Copywriting Blog

Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospecti...

 Unless you’re exclusively a buyer’s agent, you want listings. That means you need to convert your real estate listing leads into actual listings.Whether you’re buying leads, getting them from your website, or receiving referrals, you know that it’s possible for those prospects to wander off and ...

From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or attend a child’s sporting event.Once you’re in the trenches, you realize that wh...

Should you choose prospecting or blogging for lead generation? I suggest you should do both.Why?Because they complement each other, with each providing a different function.Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do t...

If you’re busy all day every day, and not taking time to prospect, you just might be on a real estate roller coaster.This roller coaster is a bit different from amusement park rides. It’s a lot of fun while you’re going up, but the ride back down can be brutal. Instead of automatically going righ...

You have real estate strengths and weaknesses, just as all agents do. Every person has inborn talents that tie directly to subjects and activities we love. We also have things we don’t do well and probably dislike. And that’s fine, as long as we develop our strengths.Just as appraisers consider t...

Perhaps you already have all the market share you need or want. You may be so well established that people think of you first when they think of real estate. But if not, you probably want a greater real estate market share. With the number of sales dwindling due to lack of inventory, increasing y...

You do have an elevator speech, don’t you?If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed.In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between floors in an elevator. In oth...

If you're doing your job well, the answer is "Both."Have you thought about how much of your job involves being a real estate educator?Unless you’re working with experienced investors, education is a large part of what your clients need from you.It may also play a large part in your success as a r...

Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients.What does consistent real estate follow-up mean? How often is often ...