The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
These two little words may not ensure your success, but if you never use them, you can just about guarantee failure.What are the words? They're "Thank" and "You." Once upon a time, before I switched to writing exclusively for real estate, I wrote fundraising letters for small non-profits - and th...
How many times have you gotten a letter (or email) from a real estate agent (or any other marketer) that was addressed to “Dear Homeowner?”If you get many letters, you’ve probably seen several like that.Then, to make matters worse, the letter will go on to use phrases such as “people like you” or...
Two good reasons not to make cold calls:Yes – I know that some agents are successful with making cold calls – and some even enjoy doing it. This message is for those who want a good reason to avoid it.This week one of Bob Bly’s messages focused on the subject, and he says “Don’t do it!”So why sho...
When you take the time to write – whether it’s a blog post, a prospecting letter, or even a property description – you want people to read it. After that you want them to understand it and be motivated to act.But the first task is getting them started on the first sentence.You already know about ...
Avoid disappointment: Whether you need help from a copywriter like me, a graphic designer, a web guru, a stager, a photographer, or any other freelance service provider, don’t wait until the last minute to get in touch!I’ve lost count of how many times I’ve had to say “Sorry, I can't do that” to ...
These are the brave and caring souls who are right now on their way to provide food for first responders and victims of the deadly tornadoes.Following is part of the email I received this afternoon. I believe they wrote this early in the day so the numbers are a little off - or else the news medi...
Last week I decided to follow some advice I’d read here in the rain and check out my competition. Ever since then I’ve been thinking about writing this post and hesitating.Why hesitating?Because I have always hesitated to “bash” others in my line of work. I didn’t do it when I was a real estate a...
If so, you aren’t alone.My own best friend is a prime example. Every time she calls me for help with a letter she's writing, she apologizes for needing help. She, like many others, seems to think that since she’s an intelligent person, she should be able to write great copy.Why? She’s brilliant a...
Readability, communication, and a bit of persuasion must be the goal in writing marketing copy. Without those ingredients, your message will be a waste of time. Grammar and proper word choice matter, because without them, the message gets confused. Even if your reader figures out that you meant h...
So many of the agents I speak with say they know they should be blogging, but they “can’t write.” They don’t know how to put a sentence together to make it interesting.If you’re lurking here at Active Rain and thinking you wish you could blog, but just don’t know how to write something good, try ...

Marte Cliff

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