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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Or maybe... wishing I'd listen to my feelings about people. Today I've been pondering the differences between clients. Today my thoughts are focused on those who pay their bills and those who don't, because I have what I call a "deadbeat" on my hands. This is an owner/broker in a major metropolit...
04/21/2016
What is WRONG with these sentences?Here's a hint: There are two real errors. One is a grammar error, and one is a marketing error. Then, they are all examples of one of my pet peeves. "Being new to our company website, I wanted to be sure that you are finding the information you want and need." "...
04/19/2016
Do you want to lose a potential client because your blog posts show you have bad manners? Or... do you want to lose a potential client because your blog posts show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think a potential client might c...
04/13/2016
Today was a day away from work. I didn't want to do it, but decided I really did need to visit our chiropractor, so off we went to Sandpoint. As long as I was away from work, we did some extra errands, such as shopping. I now have a good sized pile of garden seeds to use just as soon as we get an...
04/12/2016
Are you inadvertently using words that play into that ugly picture of a real estate agent being akin to a used car salesman or (shudder) a member of congress?We all know that real estate sales ranks low in the list of "most trusted" professions. According to a December 2015 Gallup poll, only 20% ...
04/10/2016
Proofread – one more time Do you write your blog posts and/or web copy in Word, then cut and paste it after you’ve revised, tweaked, and proofread it for the 4th time? Then proofread it again after you’ve uploaded. If you don’t, you’re apt to be telling your would-be clients and customers that yo...
04/08/2016
This morning I was inspired by Melissa Zavala's post: The 5 Biggest Mistakes Agents Make in Emails. Melissa covered content issues such as bragging, making promises you can't keep, threatening, being bossy, and name calling. Of course I agree with everything she said, but then have to add my own ...
04/07/2016
... and I "met" one of them today. To start at the beginning... my son has an old truck with an even older camper on it. He and my husband use it when they go away fishing overnight. That doesn't happen often, so it doesn't get out of the yard too often. This year my husband has determined that h...
04/01/2016
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Sometimes Google is a good friend, taking us to information we want and need. And other times... GRRR!I've been mostly absent from Active Rain for the last many days because I've got a ton of work to do. Part of that work is a set of ten community pages for cities/towns in North Carolina. Charlot...
03/18/2016
So often, I visit real estate agent websites that offer nothing more than a search function and perhaps a short "canned" bio. Often the bio isn't even about the agent, but about the brokerage.Visitors to those sites get no idea of whether the agent is knowledgeable about the community, or about r...
03/12/2016
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Marte Cliff

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