The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Jane Peters asked me to write about the word "gotten," so here goes…It's not a word I'd thought about, so off I went to Grammar Girl and a few other sites to learn what I could learn. First, I learned that American, Canadian, and British English uses are not in agreement.  Those using British Eng...
06/02/2016
According to my thesaurus, “edgy” means “nervous, on edge, uptight, anxious, restless, and ill at ease.”  But that’s not how the word is often used in contemporary conversation, in blogs, and in marketing. I’ve seen all sorts of things referred to as “edgy.” Cars, clothing, decor, literature, and...
06/02/2016
The dictionary says love is defined as: A profoundly tender, passionate affection for another person. A feeling of warm personal attachment or deep affection, as for a parent, child, or friend. Sexual passion or desire. But of course, in common usage it means much more – or less, depending upon h...
05/30/2016
Is Your Real Estate Agent Bio Just a Little Bit Confused? Quite often when reviewing agent bios I come across a few lines that tell me the writer got “just a little bit confused.” The bio might start out in 3rd person – talking about the agent. Or it might begin in first person – with the agent t...
05/27/2016
I know – some folks are looking at this and thinking "Here she goes again, nagging about grammar." At least one is thinking, "Grammar rants don't belong on Active Rain." (I know this, because he told me so.)But meanwhile, I keep ranting about this subject because there ARE a lot of people who do ...
05/27/2016
Procrastination is something most of us deal with. We go through the day handling those tasks that are urgent and ignoring the important tasks that can be put off because no one is pushing us to get them done.For many agents, self-promotion and prospecting fall into that category, even though the...
05/19/2016
Those who read my blog posts and newsletters know that choosing a niche is a subject I harp on quite often.Unless you're in such a small town that a niche would only afford you one or two transactions each year, choosing and becoming an expert in a niche is something you NEED to do. You don't hav...
05/17/2016
Here in our small town we have 3 weekly newspapers - one we subscribe to and two that are freebies filled with ads. This week one of the freebies ran the following ad: Maybe I've been living under a rock, but this is the first time I've seen an ad for drive-through beer.It could be that they're s...
05/14/2016
This is a blast from the past - but no less true now than it was 4 years ago when I posted it on my own blog.  Why Your Internet Homebuyer Leads Fail to Convert If you pay for Internet homebuyer leads you may be feeling frustrated. You can spend thousands of dollars, get hundreds of leads, and en...
05/14/2016
Ronald Reagan said "Trust, but verify," and that's just what you must do if you've hired someone to take care of your website. While thinking about my "high end prospecting letter set" today, I was reminded of a situation I ran into back when I was writing it. I was looking for more ideas, so wen...
05/11/2016
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Marte Cliff

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