The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
How to succeed: Don't just say you're the expert, choose a niche and BECOME the expert. Keep adding to your store of knowledge every day, because if you're not growing, you're going backwards.    "There is going to come a time,  when there is a right eye doctor and a left eye doctor....things hav...
01/12/2018
Last night I was reminded once again that I MUST take time to review the items in my junk folder before deleting it.Several months ago I found an inquiry from a new client in that folder – and wondered how many I had missed. So – for a long while I made it a habit to check before deleting.Not see...
01/06/2018
When, after 100 years in print, our local weekly newspaper was purchased by a larger newspaper and its headquarters moved out of town, we let our subscription expire. Aside from the “Looking Back” column, which I loved, most of the news had nothing to do with Priest River.The local editor, who wa...
01/04/2018
This is a task I tend to put off, just because it's time-consuming and boring.What is it? Checking the links on my website. With my "super-fast" Hughes Net connection (downloading today at a smokin' 178 kbps) waiting for each page to appear (or not) severely tests my patience. Today I decided it ...
12/30/2017
When I was a child, holidays were divided up between my Grandmother’s house (Easter), My Aunt Nicky’s house (Thanksgiving), and our house (Christmas). Since we lived at “the ranch” and it was a good hour+ drive for the others, everyone came to stay for a few days.Most years that meant at least a ...
12/29/2017
My Mom was a storyteller.She could make them up on the spot and entertain my children for hours. Unfortunately, most of her stories didn't make it to paper.When she was in her late 70's she began learning to use a computer and she signed up for a writing class. As a result, a few of her stories w...
12/22/2017
When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read and understand your message.Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The ...
12/21/2017
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After a heavy snowfall in early November, we’ve been blessed with friendlier weather – until night before last. Then the snow started coming fast, and it kept it up until early this morning.Yesterday my satellite kept filling with snow, shutting down the Internet. Then, in early afternoon the pow...
12/20/2017
Do you ever wonder why some word usage mistakes are so common in real estate blog posts? I’m beginning to think that it’s because people see these errors so often they begin to believe they’re correct.Meanwhile, those mis-used words can destroy your message - and even cause clients and would-be c...
12/13/2017
You can ask Santa for all sorts of things, but the gift you’ll really appreciate in a few months is one you must give yourself: An investment in your marketing. Even though now is the time to be thinking of gifts for other people, it is also a good time to  stop and think about what you’ll need t...
12/11/2017
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Marte Cliff

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