The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Are there businesses in your life whose emails, letters, and phone calls make you react with "Not that again?"There are in mine. The two that come to mind first are Consumer Reports and Sirius.We've discontinued subscriptions with both of them, but they won't give up! I get mail or email from Con...
03/18/2018
When you’re selling real estate (or providing any other service), you naturally want to do a little better each year. After all, your living expenses do rise each year. Unfortunately, sometimes it doesn’t happen. Sometimes you get stuck. Your income might not go down, but it doesn’t go up, either...
03/17/2018
If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent.Your first thought might be “My sphere of influence? I don’t have any influence!” I know that’s what I thought the first time I heard it.A...
03/16/2018
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This morning I read an article in Realty Times that said homes that don't follow the latest trends will be (are) severely discounted in today's marketplace.The article mentioned spa-like bathrooms, oasis-style master bedrooms, and an open, airy concept with plenty of huge windows.According to the...
03/13/2018
It all started when I tried to find a particular book on copywriting… I have 5 different book cases and I’m ashamed to say, they haven’t been sorted into any reasonable order. So, I decided I would attempt to do so.In addition to making a good start on putting copywriting books with copywriting b...
03/13/2018
In searching for quotes for this week's newsletter, I came across the following, and just had to share.It's a thought to ponder on this fine Monday. “You've come to give me a piece of your mind. You know that phrase is really beautiful. The mind is the most powerful thing in the body. Whatever th...
03/12/2018
When you prospect for new real estate clients, should you use letters or postcards?Real estate prospecting letters allow you to say a bit more than you can say on a postcard. They let you enter into the mental conversations that your prospects may be having as they read your message. They let you...
03/12/2018
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners.What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise.Yea...
03/11/2018
Or in this case, don't compare direct mail to email - unless all other factors are the same.This morning's email brought a message telling me that email is four times more effective than direct mail.First, I don't know where this writer got her statistics, or whether they're valid. But with or wi...
03/08/2018
If you're marketing, pay close attention to this post. Nadine really lays it out for us in ways that most real estate agents don't even consider. So far we’ve walked through what it takes to get an email opened, and then to get someone to actually read it. Great! But there’s one final step – gett...
03/03/2018
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Marte Cliff

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