The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Mike Cooper brings us a fun Saturday read. I believe he's right, with a $4 fine for each of these offenses, which all fall under the category of "rude behavior" we could probably pay off the national debt within just a couple of weeks.Here's Mike's list - what would YOU add to it? The local paper...
11/11/2017
This isn’t something I’d thought about until yesterday, when I read Bob Bly’s monthly collection of tips and ideas from a variety of marketing publications.This was shared from Target Marketing, a magazine aimed primarily at direct response marketers. However, since so many buyers begin their hom...
11/03/2017
Please excuse me for repeating this… But I can’t seem to control my fingers.Lately I’ve noticed again that a good number of real estate agents (and others) don’t know how to form plurals.All it takes is an “s” or perhaps an “es,” but more and more I’m seeing apostrophes used. As in: “Twelve poten...
11/02/2017
 Real estate self-marketing isn’t like Madison Avenue marketing – written to promote the brand, with no call to action. It also isn’t like Direct Response Marketing – written to cause an immediate purchase.That’s why, when reading about marketing, you can sometimes come across poor advice. No – n...
10/27/2017
You’ve got a “Warm” Internet lead… how do you hang on to them until they’re ready to act? Some of those leads you get from your website (or from paid services) are people who will buy or sell in the future, but aren’t quite ready yet.The way to hang on to them is to stay in touch and never let th...
10/16/2017
Over the past century - and even in our lifetimes - some words have fallen out of use. In fact, really young people might never have heard them.I'm thinking of words like "turntable." And of course, few people alive today would know the meaning of words that described parts of a buggy or harness....
10/15/2017
Doug Rogers has written an important post on how to have a long-lasting career in real estate by taking care of yourself and your family.Eating right, getting enough sleep, and taking time away from the job are all important to being the best agent you can be - and to enjoying the journey.Please...
10/12/2017
Can a listing presentation be too much of a good thing?This week I had the “pleasure” of meeting with an agent to discuss listing my son’s duplex when the renovations are complete.I mistakenly thought that I would meet with him, let him get a good look at the property, and he would go away and do...
10/07/2017
What constitutes a “Good” ad?Is it an ad like you’ll see if you watch the Superbowl? No, not really. All too often those ads leave you laughing – but forgetting the name of the product.A good ad is one that reinforces the name and prompts you to action. Like the restaurant ads that leave my husba...
10/06/2017
Are you afraid to blog because you think you don’t “Know enough?” Perhaps you’re new to real estate, so think you can’t give advice to buyers and sellers because you haven’t gained enough experience. Perhaps you’ve moved to a new community and are afraid you don't know enough to write about its a...
10/05/2017
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Marte Cliff

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