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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
I have nothing but admiration for those who can learn English as a second or third language. So much of it simply doesn't make sense.   For instance: Homographs and heteronyms – they’re enough to confuse anyone.  I don’t get to take total credit for this – much of it came to me in an email from a...
You know you have a duty to represent your client honestly, to keep his or her confidential information confidential, to market the home, and to cooperate with agents who are representing buyers. When it comes to representing clients honestly, I think you have a duty to tell them things that migh...
It will be hard for some to understand, but about fifteen years or so ago, I got sick of real estate. I had been in the business for 19 years. I'd been an owner-broker for 9 of those years.If you work in a city you won't be able to relate - but I'd gotten weary of hunting for missing septic tanks...
Michael Jacobs brings us some good fun - and some great quotes in this April Fool's Day post. I'm one of those souls who always wishes I'd think up something funny to pull on someone today - but never do. Meanwhile, all you have to do to prove Benjamin Franklin correct is turn on the TV news... L...
Yesterday, while writing a real estate bio, I made a common mistake: I matched a verb to a noun in the prepositional phrase rather than to the subject.The sentence went something like: “Each of his listings, from fixer to mansion, is …” But the first time through, I latched on to the word “listin...
Just as homeowners hoping to sell need to de-clutter their homes, professionals hoping to attract new clients should de-clutter their websites.Some months ago I read that visitors are turned off by “sliders.” I agree – trying to read a header that keeps changing is an annoyance. Those are just cl...
Last night I had a long conversation with my son, who is living in a motel in a town called Alpine – somewhere near San Diego.He’s there to supervise the crews who are building a power line somewhere near Boulevard. We discussed everything from how his puppy-dog is faring at grandma's house (No d...
Just this morning my mail included a message from a fellow copywriter who wanted to sell me a course on Tweeting for leads.It began with “Nowadays us copywriters are being bombarded with…” What? Ouch!! “Nowadays us are?” No, no, no! “Us” is an object, not a subject – and if she’d just removed the...
Have you ever heard of the Oxford Comma? I don’t think I had, until just a few years ago. Before that I used it without knowing its name.Also known as the serial comma, it is the comma that goes before “and” or “or” in a list of three or more things. For instance, I would use it in a sentence suc...
Should you mention garbled MLS comments and property descriptions on flyers? Should you alert agents to their spelling, grammar, and word usage errors in blog posts and comments?As everyone knows, grammar errors, misspelled words, typos and garbled sentences found in MLS descriptions are all too ...

Marte Cliff

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