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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
Whether you're talking with your spouse, your child, your best friend, your boss, or a real estate prospect or client, there's a phrase you could do well to avoid.What is it?"I didn't get a chance to..."You might get away with it if someone made a request of you within the last hour or so and you...
Tonight's message comes to you courtesy of an email I just received.It was a message from the Sheriff's department notifying subscribers of a grass fire and saying that "Currently the fire is under control at this time."I've heard the same thing on message machines: "Sally is currently out of the...
Thanks to Beth Atalay for laying out simple and creative ways to make yourself the most popular agent in the geographic area of your choice. Although I provide farming and prospecting letters for agents, I believe they're only one part of a comprehensive overall marketing plan. Beth's "Back to Sc...
A message on my answering machine this morning reminded me once again of the importance of leaving clear messages.I’ve lost count of the number of times I could not return a call, simply because the person either mumbled, spoke so softly that I couldn’t hear what they said, or talked so fast that...
Today is the 4th of July - Independence Day. It's a day to celebrate the fact that 241 years ago, a group of brave patriots signed a document declaring our Independence. They risked their lives, their fortunes, and their honor - and they did it without hesitation because they believed that we in ...
Time to get back to grammar – and its importance to you as you write blog posts, emails, letters, and web pages.Some will argue (have argued) that it doesn’t matter – as long as the message gets through.I say that’s exactly why it does matter. True, some people won’t notice if you write something...
Barbara Todaro's message today is not only valuable to you as an agent building a reputation - it could be vital to your financial and emotional health and well-being. I'm thinking back to an incident that happened 20 or more years ago -  back when there were no buyer agents and everyone represen...
Fraud – Thwarted!Back in February I got a notice from Pay Pal that a $97 prospecting letter purchase was in dispute. The buyer claimed that he had not placed that order – someone else must have stolen his email address and used his Pay Pal account to order the letters.I said that was crazy. His P...
If you’re still stuck on being a generalist, you may be tired of seeing so many of us pushing you to create a niche.You’re worried that by focusing on one geographic area, one type of home or property, or one type of buyer or seller, you’re going to miss out sales.You're suffering from FOMO.For o...
Which agent deserves to earn more $$ - the listing agent or the selling agent?You’ve probably heard of Bob Massi – the Property Man. On this morning’s show, he interviewed a Scottsdale, Arizona agent named Erin O’Connor about flat rate listing fees.One home seller they spoke with said she had use...

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